Effective marketing starts with solid goals. If you can't measure results, how do you know what's working? Learn how to set goals that are specific, measurable, attainable, realistic, and time-bound so that you can track your progress and prove marketing ROI.
This tip sheet provides everything you need to know about:
- Why you should set marketing goals.
- What a good goal vs. bad goal looks like.
- How to set and measure SMART goals.
- How to track progress towards your goals.