If you can't measure results, how do you know what's working? Learning how to give your marketing initiatives purpose and direction with SMART goals.
This guide will teach you how to set goals that are specific, measurable, attainable, realistic, and time-bound. Goals help everyone understand the reason for their hard work. There’s a big difference between saying you need to set up a campaign and saying you need to set up a campaign within a certain timeframe to meet specific KPIs. With SMART goals, you can track your progress and prove marketing ROI.