This survival guide takes some of the most stressful parts of being a marketer—like finding the right tools, keeping track of budgets, and staying focused on driving results—and breaks them down into manageable pieces you can actually execute.
Being a B2B marketer can sometimes feel like being stranded on an island. You’re expected to accomplish a lot with finite resources and a limited budget. There’s quite a collection of initiatives to manage: digital marketing, events, advertisements, PR, and branding. And the piranhas are always circling you, demanding more leads, more brochures, more stuff.
Use this survival guide to effectively set up your toolbox, create strategies, and execute successful campaigns that will make you an invaluable member of your company.