Being a B2B marketer can sometimes feel like being stranded on a desert island. You're expected to accomplish a lot with finite resources and budget. And the piranhas are always circling you, demanding more leads, more brochures, more stuff.
The Ultimate Survival Guide for B2B Marketers takes some of the most stressful parts of being a marketer–like finding the right tools, keeping track of budgets, and staying focused on driving results–and breaks them down into manageable pieces you can actually execute.
After reading this ebook, you will be empowered to:
Prove the ROI of your role to your boss–and even score a higher budget for the initiatives that matter most.
Build a marketing toolbox that’s packed with tools to make your job easier.
Organize your day, week, month and year with actionable marketing calendars.
Launch marketing campaigns that are effective, not fluffy.