Branded giveaways are an excellent tool for building your brand and nurturing connections with your employees, clients, and prospects. These tangible marketing materials not only increase brand recognition but also provide a useful function for recipients, making them more likely to be kept and used.
Corporate events, employee appreciation, client recognition—there are so many occasions and opportunities to incorporate promotional giveaways into your marketing efforts. The challenge is knowing which branded items will best represent your company and leave a lasting impression on your target audience.
Here’s a curated list of essential branded giveaways every smart marketer should keep on hand in 2024. For each product category, we’ll include six of our favorite ideas to help get you started.
Event Giveaways
Event giveaways serve as tokens of appreciation for participants at trade shows, virtual events, conferences, seminars, and company-hosted events. They not only express gratitude for their attendance but also serve as lasting mementos of your company long after the event has ended.
Always consider the nature of the event and the demographics of your audience when selecting event giveaways. Practical and portable items are often the best choice for in-person events, as attendees may have to carry them. When selecting virtual event giveaways, consider items that enhance engagement and provide utility to attendees during the event, like branded food containers or custom notebooks.
Tech Giveaways
Tech giveaways like power banks, USB drives, and phone accessories are practical, useful, and have a higher perceived value compared to traditional promotional items. This can make your brand seem more prestigious and generous in the eyes of your recipients. According to the latest ASI Ad Impressions Study, 40% of recipients who receive a power bank are more likely to do business with the company that gave it to them.
Products like wireless headphones are always a crowd pleaser, but don’t forget to experiment with new and innovative tech products like wireless charging pads and Bluetooth luggage trackers. These items help your brand stand out and show you’re keeping up with the latest promo trends.
Bags and Totes
Branded bags and totes are a fantastic way to increase brand visibility, generating around 1,940 impressions over their lifetime. Every time someone uses your bag to carry their groceries, gym clothes, or work essentials, they advertise your brand to everyone they encounter.
When choosing promotional tote bags, opt for items made from high-quality materials and fabrics such as canvas and leather to ensure lasting value. Evaluate the practical features of the bags, such as multiple compartments, zippers, adjustable straps, and other functional elements to ensure the items provide convenience and usability for your recipients.
Drinkware
Drinkware is another staple in branded giveaways. Everyone needs a reliable water bottle or mug, making these items a practical and useful choice for recipients. They also offer a large imprint area to showcase your logo and brand message.
To complement the rise of eco-consciousness, look for sustainable drinkware options like stainless steel water bottles and recycled glass tumblers. These options not only appeal to the environmentally friendly consumer but also showcase your brand’s commitment to the planet. In fact, 46% of recipients hold a more positive view of companies that offer eco-friendly branded giveaways.
And always consider the audience you’re targeting. Are they active individuals who would benefit from a durable sports bottle? Or do they prefer a stylish travel tumbler for their daily commute? By understanding your target audience's needs and preferences, you can choose the perfect drinkware item that will resonate with them.
Desk Accessories
Desk accessories make thoughtful, practical, and affordable corporate gifts. Not only are these items useful for keeping desks tidy and organized, but they also serve as constant reminders of your brand in the workplace. They also add a touch of personality to any workspace, which can help foster a positive work environment and boost employee morale.
When selecting desk accessories, choose items that are visually appealing and well-designed. When recipients use these accessories to personalize their workspace, they inadvertently incorporate your brand into their daily environment.
Health and Wellness Items
In today’s health-conscious world, promoting mental and physical well-being has become a top priority for many companies. This makes health and wellness promotional items an excellent choice for branded giveaways. Not only do these items promote a healthy lifestyle, but they also showcase your brand as one that cares about the welfare of its employees and clients.
When selecting health and wellness promotional items, consider the lifestyle and interests of your target audience. Are your employees or clients fitness enthusiasts? Then high-quality yoga mats, resistance bands, or fitness trackers might be the perfect fit. Are they more focused on mental well-being? Consider stress balls, mindfulness journals, or even essential oil diffusers.
Find Unique Promotional Giveaways for Your Business
Whether for an event, promoting your brand in the workplace, or showing appreciation to clients and employees, branded giveaways are a powerful tool for smart marketers. Keep these types of branded items in mind as you develop your 2024 corporate gifting strategy and see the positive impact they have on your brand’s visibility and credibility.
Get in touch if you need guidance choosing the perfect promotional giveaways for your brand. We’ll work closely with you to select and design items that resonate, delight, and leave a lasting impression on your target audience.
Editor's Note: This post was originally published on August 3, 2016, and has been updated for accuracy and current best practices.
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