Best Trade Show Giveaways and Swag Ideas for Events in 2024

Want to maximize your event ROI in 2024? These unique trade show giveaways will attract visitors and drive leads to your booth.

3 min read

Best Trade Show Giveaways and Swag Ideas for Events in 2024

The mindset toward trade show giveaways has shifted focus from quantity to quality. If brands want to maximize event ROI in 2024, they must rethink and elevate their swag strategies to stand out.

Today, the best promotional items for trade shows are memorable, practical, and - increasingly - eco-friendly. They’re intentionally selected items that recipients keep and use, providing brand exposure long after the event concludes. 

But with evolving trends and endless options, deciding which items are best for your industry, event and target audience can be difficult. Here are a few popular and trending trade show swag ideas to make things easier.

9 Unique Trade Show Giveaways

Here’s a curated selection of top trade show giveaways based on industry trends, recent data, and insights gathered from our customers' orders. The following items will help increase booth traffic and deliver a memorable brand experience.

1. Slim Fit UpCycle rPET Bottles 

24-oz-Slim-Fit-UpCycle-rPET-bottlesCustom water bottles have long been a popular choice for trade show giveaways – offering a budget-friendly way to increase brand exposure while helping recipients stay hydrated during long expo days. 

Opting for sustainable alternatives, such as this one, made entirely from recycled materials, can significantly enhance their effectiveness and leave a lasting impression on eco-conscious attendees. 

2. Santorini Shopping Tote Bag

Santorini-Shopping-ToteBagForty-three percent of recipients will keep and use a promo bag for two years or longer, according to the 2023 ASI Ad Impressions Study. So consider handing out this durable, reusable shopping tote they can use again and again. Attendees will appreciate having a lightweight tote that neatly stores pamphlets, brochures, souvenirs, and other marketing materials received throughout the event. 

3. Spot Bluetooth Finder

Bluetooth-Key-Finder-1-1Attach this unique tech gadget to keys or bags and use the intuitive app on iOS or Android to locate items quickly. Ideal for tradeshows, the Spot doubles as a digital leash for valuables, keeping your brand visible wherever it goes.

4. iFold Phone Stand


This versatile folding phone and tablet stand with six adjustable positions is perfect for travel and trade shows. It’s a hassle-free giveaway that can easily slip into a pocket, purse, briefcase, or backpack, making it the perfect travel companion for all attendees. 

5. Custom Backs Playing Cards

Custom-Backs-Playing-CardsSometimes, the best trade show swag is simple. Think about timeless, classic products that you can put a fresh spin on with your branding like a deck of cards. Printed in full color on premium casino-grade linen playing card stock, these custom playing cards will vibrantly display your logo every time they’re opened for game night.

6. Chocolate-Filled Greeting Cards

Chocolate-Filled-Greeting-CardsExpress appreciation to booth visitors by presenting them with a custom greeting card filled with ethically sourced gourmet chocolate. It’s a unique, fully customizable, two-in-one gift from a woman-owned company that values sustainability, inclusivity, and deliciousness. Now that's a winning combo.

7. Organic Cotton Bound Notebook with Pen

Organic-Cotton-Bound-NotebookCustom notebooks are popular trade show giveaways every year, but in 2024, consider a sustainable option that gives back to charitable causes for greater impact. This notebook features an organic cotton hardcover, uses cream recycled paper, and donates 1% of product sales to environmental nonprofits. 

8. Dual-Sided Microfiber Cloth 

Dual-sided-Microfiber-ClothConstant use of our devices means always having phones, tablets, and computer screens smudged with fingerprints and dust. Give your booth visitors a solution to this problem with a dual-sided microfiber cloth branded with your logo. It’s a functional gift for exhibitions that provides practical use and frequent brand exposure. 

9. Dual Port USB Wall Plug Charger

DualPort-USB-Wall-Plug-ChargerGet your logo laser engraved on this sleek and affordable 20W wall charger that can charge two devices simultaneously. Attendees will love the modern, sophisticated look and will appreciate having a convenient way to charge their devices during the event.

Attract Visitors to Your Booth with Memorable Trade Show Swag

Remember, trade show giveaways are no longer cheap, throw-away items. The key is to choose high-quality products if you want to maximize brand exposure and truly delight your audience. No matter what format your event takes - in-person or virtual - if you keep quality, functionality, and your audience’s preferences in mind, you’ll be sure to make an impact.

Finding unique and useful event gifts is challenging, but it's an important part of making sure attendees engage with and remember your brand. Get in touch if you’re looking for more hands-on support. We’ll work closely with you to select and design items that resonate with attendees and leave a lasting impression. 

Editor's Note: This post was originally published on July 17, 2014, and has been updated for accuracy and current best practices.

Get actionable marketing and product insights from The LATEST

Find the perfect trade show giveaway products. Shop the collection.
X New call-to-action