Effective marketing means knowing your customers' goals, challenges, and pain points so that you can provide solutions. This free eBook will guide you through the process of creating buyer personas that drive all of your company's marketing efforts.
This eBook provides everything you need to know about:
- Why your business needs buyer personas
- How to create your company’s own buyer personas
- How to use buyer personas to improve your sales and marketing
- Includes sample interview questions and a persona worksheet!