Editor's Note: This blog post was originally published in June of 2015 and has since been updated to incorporate new promotional trends.
With the influx of new high school and college graduates looking to break into the working world, there will be ample time and opportunities for companies to participate in career fairs. Career fairs are a great avenue for businesses looking to increase brand exposure and connect with prospective employees, according to Business Insider.
However, making a good impression isn’t just the responsibility of the eager job hunters; companies have to stand out, too! A great way to set your organization apart from other businesses to attract the right employees is through providing meaningful giveaways that promote your company's culture or purpose. I’ve compiled a collection of practical career fair giveaways, but first, take a look at twelve of my favorite items from the list.
1. Microfiber Cloth
Help career fair attendees keep their favorite devices and accessories squeaky clean with this useful branded microfiber cloth. Perfect for gently cleaning everything from glasses to cell phone screens, this cloth has plenty of room to display your brand. Plus, each cloth comes neatly packaged in an individual sleeve, making this the perfect portable career fair item.
2. Triple Play Stylus / Pen / Highlighter
What better product to hand out to job-seekers than a tool that will help them with their search? The Triple Play is a combination pen, stylus and highlighter that will quickly become the go-to writing utensil for serious job search candidates. Each tool comes complete with a silicone stylus and side-click action ballpoint pen that extends through the stylus. On the opposite end, the capped highlighter is available in several different colors to reflect your brand style.
3. Tek Booklet with Flip Top Mints
This 2-in-1 product is sure to raise brand awareness. The Tek booklet includes a fully customizable full-color decaled imprint of your company's message and comes with sugar-free mints attached to the card in a convenient flip-top plastic container. It's like a pamphlet and a promotional item in one that career fair attendees are sure to love!
4. Brick USB Hub
We all carry multiple devices these days. This 4-port USB hub is the perfect way to charge multiple devices at once. Much like a power strip, the USB hub allows you to plug multiple devices into the same charger. Plus, with plenty of room for your logo and multiple color options, your branding will shine clearly. Show potential job candidates that your company is focused on technology and innovation with this great giveaway.
5. COB Key Light
Print your logo in multiple colors on this logo flashlight keychain. This product will keep your brand image ingrained in prospective employees' minds as they tote it on their car keys or house keys. No more fumbling around with your keys in the dark!
6. Smart USB Car Charger
Give your recipients the power to charge their favorite devices on the go! With a sleek, contemporary design, this 3-port USB car charger is a standout. Plug in multiple devices at once, and the charger will automatically divide the output based on demand. Grab interest and make a memorable impression by adding your company’s logo.
7. Billboard Cap Hand Sanitizer Spray
You'll undoubtedly be shaking a lot of hands at the career fair, so why not put this great giveaway to use right away? This branded hand sanitizer bottle is easily portable thanks its small size. Career fair goers will certainly appreciate this giveaway, especially during cold and flu season! Plus, it will show that your company values good health. The sanitizer leaves behind a refreshing citrus scent, and the cap features a square billboard so you can proudly display your logo.
8. Promotional Spiral Book With Sticky Notes
As I mentioned in #6, ambitious job hunters are constantly taking notes. Career fair giveaways like the promotional sticky notes book are great products that shows you understand the needs of your prospective employees.
9. RuMe xPose Trade Show Tote
This is the ultimate cost-friendly tote bag for trade shows, career fairs, and everyday life! Designed to fit perfectly inside standard rolling luggage, this tote bag is the perfect hands-free, cross-body, carry-all solution for career fairs. The RuMe xPose Trade Show Tote is made of durable ripstop polyester that makes it ideal for holding up to 50 pounds. Wouldn’t you love to see career fair recipients carrying your brand around?
10. RuMe Tech Nacho
Another career fair gem from RuMe! The Tech Nacho is fun and functional, providing on-the-go cord organization for all of your devices. Securely wrap up phone chargers, earbuds, and the rest of the cords tangling up your life. The Tech Taco is fully customizable a full color, full bleed imprint that shows off your company's creativity.
11. Wood Tone Sunglasses
Shield your eyes from the sun in style! Job-seekers will love the unique and contemporary aesthetic of these wood tone sunglasses. The stylish frames are made from durable Polycarbonate and completed with a rubberized Soft Touch finish. This is the perfect career fair giveaway for companies that want to showcase their cool culture. It’s the perfect high-end giveaway at an unbeatable price.
12. Drawstring Backpack
Custom drawstring backpacks are useful promotional items for varying causes.They can be used at charity events, races, outdoor events. Give away branded drawstring backpacks at your next career fair to make an impression on prospective employees. You can even stuff it with other giveaway merchandise as a gift bag.