With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords. It’s all about learning to engage people that may or may not know what your business can do for them.
This social prospecting workbook will teach you the fundamentals of social media listening. With an effective strategy, you'll be able to generate new leads and establish your business as a thought leader in the industry. Each social media platform has the goal of connecting people, but each of them goes about it in their own way. By understanding how your buyer personas engage with each platform, you'll be more effective at social prospecting. This workbook will help you get started.