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This Year's Corporate Holiday Gift Trends (2019 Preview)

Melinda Lathrop Written by: Melinda Lathrop |

This Year's Corporate Holiday Gift Trends (2019 Preview)

The holidays might seem far away, but the reality is that the gift selection season for corporate holiday gifts starts now. 

Here at DMG, our team has already been hard at work finding the best promo products for this time of year that bring together the best trends of 2019 for you to shop and find the perfect acknowledgement for your employees or clients. 

Whether you're looking for retail-inspired corporate Christmas gifts or simply useful employee gifts to say "thanks for the hard work," we've handpicked the best options that are sure to be a hit in the coming season. 

Here are the current trends to help your year-end gift selection: 

1. Blankets 

With colder weather on the way, promotional blankets are here for the season. The trick to finding the right blanket is to select a thick, high quality material that will last.  A popular style is the “Sherpa blanket,” which is smooth on one side and fleecy like the inside of a slipper on the other side.  

What’s to like:  Gifts are a way of building an emotional connection with clients or employees. Blankets are great because they’re an intimate gift, without being too intimate. They’re also one of the few products that can look good with a huge logo on them, although that can depend on the color of the blanket and the type of logo. 

Examples: 

2. Gift Sets

We talked about the emerging gift set trend back in our annual 2019 promo trends article in January. Since then, our team has been impressed by the many ways gift sets are becoming more unique, from tea kits to travel kits with tech accessories.  

What’s to like: Gift sets offer so much potential for personalization and branding. Instead of single product, companies can spread their branding message across multiple products and the gift set packaging.  Gift sets are also a good middle ground option between a single low-cost gift (which can look cheap) and an expensive item that doesn’t fit in the budget. 

Examples:

3. Leather

Leather is everywhere these days, and not just on handbags, wallets and journal covers. Earlier this year we talked about heather and burlap materials as the go-to promotional product materials. But as the holiday season approaches, classic leather is a popular choice for lining gift items like coasters and picture frames. 

What’s to like: Leather has deep-seated associations with luxury. That makes it a great material for client or employee gifts, where the perceived value of the gift is especially important. Notice that’s “perceived value,” not “cost.” Despite the “leather = luxury” associations, leather gifts can be relatively affordable. Another benefit to leather is it’s a good seasonal match. It just feels cozy and luxurious. 

Examples:

4. Drinkware

 

Driven by improved products that mimic the high performance of name brands like Nalgene, Hydro Flask, and S’well, the drinkware category that took off in 2018 continues to be popular. These high-performance bottles and cups aren’t your grandfather’s ceramic promotional mug. 

What’s to like: People tend to hold on to good quality bottles that never spill and always keep hot things hot, and cold things cold. People also have space for multiple bottles and cups in their life, which explains the durability of this promotional gift trend.    

Examples

Want more? See our complete 2019 Christmas Holiday Gifts ideas collection.

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Orignially published on October 8, 2019, updated on October 11, 2019

Topic: Promotional Products