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by Cathy Houston Cathy Houston on May 10, 2016

How Eco-Friendly Promotional Products Boost Your Marketing Strategy

There's a marketing strategy behind using eco friendly promotional products.

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We all know that giving out promotional products creates a more favorable impression of your brand in the minds of the recipients. This isn’t that hard to believe – I mean, who doesn’t like free stuff? As long as you’re giving away high-quality, useful promotional products, that is!

Promotional products do more for your brand than just improving customer opinions, however. They actually help improve your overall marketing strategy. This is especially true of eco friendly promotional products. In fact, ASI’s 2016 Global Impressions Study found that 42% of recipients have a more favorable opinion of an advertiser if the promotional product they received was environmentally friendly.

Why exactly are environmentally friendly promotional products so well received by consumers?

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They're more likely to be kept

When you choose a useful eco-friendly item, customers are less likely to throw them away because consumers overwhelmingly prefer environmentally conscious items (42%, remember?). This reduces waste being dumped into harmful landfills.

Simply put, people feel better about themselves and their contributions to preserving the environment when they make an effort to be eco friendly. When people reduce their personal ecological footprint, they are truly making a difference, no matter how small.

People Who Prefer Environmentally Friendly Promo Products, By Age:

Environmentally Friendly Promo Products

 

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They align with peoples' current lifestyles.

Climate change and protecting the environment is a high-priority issue for many people, especially with politicians weighing in on this hot topic in recent presidential debates. In fact, a study from 2015 found that 89% of people live an environmentally friendly lifestyle that includes using green products. This demonstrates why consumers like receiving eco friendly products; many people strive to use them in their everyday lives.

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They speak about your company's values. 

Eco-friendly promotional products improve your overall marketing strategy by demonstrating your brand's values.

Basically, it shows that you care. After all, actions speak louder than words. Taking the step of giving out eco friendly items sends a message. Once you align your brand with eco friendly values, you will be opening the door to consumers, employees, and potential clients that share those values. Furthermore, when they receive and eco friendly item branded with your logo and messaging, people will make a subconscious connection between environmentally friendly attitudes and your brand. 

How can you incorporate eco-friendly promotional items into your overall marketing strategy?

Many business leaders choose to champion a social mission within their organizations. This is, of course, a fantastic way to give back to the community, but it's also a way to engage with your audience. Why not use eco-friendly promo items as a jumping off point for an environmental campaign? 

The environment is a perfect cause for your business to take up for economic reasons as well as ethical reasons. In a 2011 MIT study, 67% of business executives said that sustainability strategies are necessary to be competitive. A similar 2012 study performed by Siemens and McGraw-Hill found that 42% of companies say that sustainability plays a key role in business operations.  

Make the commitment to an eco-friendly brand, and launch a campaign to get your customers and prospects on board. What would an environmental campaign look like for your business? Would it be an act of goodwill, such as gathering donations for a local environmental organization or sponsoring a city clean-up day? Or will you take it a step further by incorporating environmentally friendly products and survices into your offerings? Either way, your business can forge a lasting connection with your audience while simultaneously boosting the perception of your brand and contributing to a better world.  

Closing Tip

To take it a step further, be sure you know your product. This means familiarizing yourself with the materials a product is composed of, how it’s made, and how it benefits the environment. This is because some products are 100% made of environmentally friendly materials while others are only partially environmentally friendly. Once you know your product, you will be well on your way to boosting your marketing strategy with the help of eco friendly products.

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Eco Friendly Promotional Products
Cathy Houston

Written by Cathy Houston

As an innovative forward-thinker who looks beyond traditional promotional products, Cathy takes pride in finding unique products that meet her clients’ needs while integrating seamlessly with each aspect of their marketing strategy.

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