Listen up, business owners: the green movement is here to stay. Now, more than ever, consumers are demanding that companies execute sustainable practices throughout all of their business ventures. But, what does “sustainable” mean, exactly?
The Meaning of "Sustainability"
According to the Sustainable Products Corporation, sustainable products “provide environmental, social, and economic benefits while protecting public health, welfare, and environment over their full commercial cycle, from the extraction of raw materials to final disposal.”
Sustainable promotional products can be made from all-natural materials, but they also make it easier for recipients to have a positive impact on the environment by reducing waste and recycling.
Best of all, sustainable items can be branded with your company logo, just like any other promotional product!
How Sustainable Promotional Products Improve Your Marketing Strategy
As I said in my last blog regarding eco-friendly promotional products, environmentally friendly items boost your overall marketing strategy by demonstrating your brand’s values. 89% of consumers choose living an environmentally friendly lifestyle that includes using green products, according to PR Newswire. By implementing eco-friendly promotional products in your brand’s overall marketing strategy, you are appealing to the majority of consumers and potential clients that champion green-living, thus improving your brand image.
Now, how do you implement sustainable and eco-friendly practices into your business? Kick off your company’s green movement with 10 sustainable promotional products that will renew your marketing strategy for the better.
1. Stone Paper Spiral Notebook with Pen
Notebooks are always popular giveaways, but this notebook is truly unique! Stone paper is a revolutionary product made from calcium carbonate powder. The pages of this stone paper notebook are 100% tree-free, and are also anti-static, acid free, water resistant, grease resistant, tear resistant, and insect resistant. The notebook features an eco-friendly cardboard cover imprinted with your logo or message. It also includes 60 pages of ruled stone paper, plus an elastic pen loop that holds a paper barrel ballpoint pen.
2. Reusable Metal Straw with Case
This eco-friendly reusable metal straw will help recipients reduce their waste by eliminating the need for plastic drinking straws. The extendable design expands and collapses to any length for convenience, and the rubber tip makes drinking from this straw enjoyable. Recipients will love the carrying case that allows them to keep their straw clean and ready to use at a moment's notice.
3.Transparent Water Bottle with Snap Lid
As people become more eco-conscious, reusable drinkware continues to be one of the most popular categories of promotional products. Help your recipients use fewer single-use plastic water bottles with this water bottle with snap lid. Available in a rainbow of bottle and lid colors, your branding features prominently on this fully recyclable 32-ounce bottle. The snap-on cap makes this bottle so convenient, your recipients will want to carry it everywhere. Goodbye, disposable water bottles!
4. Recyclable Flyer
Branded flying discs lend an air of fun to your brand. Use this recyclable flyer for a game of Frisbee at your next outdoor event!This product is made of 100% recyclable plastic and biocomposite material that makes it 100% biodegradable. Give away this eco-friendly product that promotes exercise and environmentally responsible actions.
5. Bento Lunch Contianer
Bringing lunch to work or school is great, but single-use plastic bags and containers are bad for the environment. Add your brand to a product that can make a difference with the Bently Bento Lunch Container. What’s a bento box? It’s a compartmentalized container that allows you to portion and store a meal. It’s like a lunchbox and tupperware container all in one! This three-part bento box includes a base, a stainless steel food compartment, and a snap-on lid. Your full color logo features prominently on the lid so recipients will be reminded of your brand each time they chow down.
6. ApPeel® Journal Made From Apple Peels
If you thought the stone paper notebook above was cool, you’ll love this product! The pages of the groundbreaking ApPeel® Journal are made from apple pulp and other vegetable fibers that have been made into organic material, making this item eco- and animal-friendly. The cover is available in several natural-looking colors from red Delicious to Granny Smith, and allows plenty of room for your foil stamped or debossed logo on the front. The journal comes with 192 pages with green lines, gold ribbon marker, and a back pocket.
7. Eco Friendly Adhesive Cube
This useful promotional item is perfect for offices and desks everywhere. The Eco Friendly Adhesive Cube is a 3x3x3 pad of Sticky Notes made from 30% post-consumer recycled fiber. The best part of this promotional giveaway is the amount of locations for displaying your brand—five imprint areas, to be exact! Print your logo, image, or message on all four sides, plus the top of each sheet for a lasting impression that’s easy on the environment.
8. Eco Pocket Coolie
An environmentally friendly favor for any event, this can insulator is made of 1/8" thick high-density open-cell scuba foam. Great for tailgates, picnics and direct mail campaigns, this collapsible insulator fits most cans and bottles and contains 85% post-consumer content. Recipients can keep their favorite beverage condensation-free with a coolie that features your four color process logo or message.
9. Eco-Green Jute Tote
With many people trying consciously reduce waste, reusable shopping bags continue to surge in popularity as useful promotional items. These Eco-Green Jute Totes take sustainable bags to the next level! This bag is an Eco-Responsible™ Product made from jute, a natural vegetable fiber. The tote has ample room to boldly imprint your logo or message, and features cotton web handles for convenient and comfortable carrying. When your giveaway is made from natural materials and helps reduce waste, you have a sustainable item everyone will love.
10. Recycled Brushed Twill Cap
You would never know from looking at it, but this stylish custom twill cap is made from 100% recycled plastic bottles! Available in a variety of colors, this cap provides the perfect channel for embroidering your logo or message. The cap is low profile, unstructured, and features a fabric strap closure that tucks away to add to the style. The materials of this cap may be recycled, but the impressions it leaves will last a long time.
Update Your Company's Green Marketing Strategy
By promoting your brand with eco friendly promotional products, your company is taking part in a revolutionary movement that defines this generation. Decrease your company's ecological footprint and increase brand awareness with sustainable promotional products you can feel good about giving away.
However, just because your company chooses to use eco-friendly promotional products doesn't mean that your work is done. Make sure to promote other sustainable practices in your company workspace. Implement these practices in your daily office routines:
- Encourage employees to bike or use public transit for their commute
- Revamp office recycling practices
- Use green materials like recycled paper
- Reduce overall paper waste from printing (not everything needs to be printed!)
- Utilize fair trade and organic products
- Only use non-toxic cleaning products
These are just some ideas to better your company as a whole. Once you've got the knack for green marketing, every aspect of your company should reflect eco-friendly values as well.