Listen up, business owners: the green movement is here to stay. Now, more than ever, consumers are demanding that companies execute sustainable practices throughout all of their business ventures. But, what does “sustainable” mean, exactly?
The Meaning of "Sustainability"
According to the Sustainable Products Corporation, sustainable products “provide environmental, social, and economic benefits while protecting public health, welfare, and environment over their full commercial cycle, from the extraction of raw materials to final disposal.”
Basically, sustainable products are made from all natural materials that are biodegradable and don’t harm people or nature during its production as well as after disposal of the product. Some all natural materials that sustainable promotional products are made out of include:
Best of all, sustainable items can be branded with your company logo, just like any other promotional product.
How Sustainable Promotional Products Improve Your Marketing Strategy
As I said in my last blog regarding eco-friendly promotional products, environmentally friendly items boost your overall marketing strategy by demonstrating your brand’s values. 89% of consumers choose living an environmentally friendly lifestyle that includes using green products, according to PR Newswire. By implementing eco-friendly promotional products in your brand’s overall marketing strategy, you are appealing to the majority of consumers and potential clients that champion green-living, thus improving your brand image.
Now, how do you implement sustainable and eco-friendly practices into your business? Kick off your company’s green movement with 10 sustainable promotional products that will renew your marketing strategy for the better.
1. Trash Talking Recycled Lunch Cooler
Did you know that bags generate the most impressions out of all promotional products? That's why this recycled lunch cooler packs a punch; it generates thousands of impressions in addition to being 100% eco-friendly. That makes this product appealing to you (the marketer) and consumers who value eco-friendly products.
This lunch cooler is made out of 100% recycled material, known as PET (polyethylene terephthalate). To put it simply, PET is a plastic resin and the most common type of polyester. So, this cooler is made entirely from discarded products that would otherwise have gone to destructive landfills. What a great way to make use of harmful waste!
I highly recommend this product because it is useful and well-made; it features a roomy zippered main compartment with a heat-sealed, water resistant lining, an open front pocket, and the "Trash Talking" graphic that promotes eco-friendly living.
2. Eco-Friendly Lanyard
Lanyards are popular promotional items because people like to use them for car keys and ID or badge holders. If you're looking for lanyards for your business, go with this eco-friendly lanyard that is made from 100% organic cotton grown without the use of chemicals and harmful pesticides.
In addition to its eco-friendly qualities, this lanyard is exceptionally soft, making it comfortable to wear, and has a flat weave that is optimal for logo imprinting. Represent your brand with this eco-responsible product choice.
3. Eco-Safe Water Bottle
After plastic water bottles became widely condemned due to the environmental damage they cause, reusable water bottles surged in popularity because they help to reduce waste. This eco-safe water bottle takes the benefits of reusable water bottles to the next level because its made of 30% pre-consumer recycled material. This type of recycled material comes from discarded material from previous manufacturing processes.
4. Recyclable Flyer
I think holding outdoor events like company picnics are a great way to show that your brand values nature and being outside. Use this recyclable flyer for a game of Frisbee at your next outdoor event. This product is made of 100% recyclable plastic and biocomposite material that makes it 100% biodegradable. Give away this eco-friendly product that promotes exercise and environmentally responsible actions.
5. Organic Cotton Tote
This organic cotton tote is the sustainable alternative to plastic bags that makes for an all-around enjoyable product. This bag allows for multi-color imprinting on its 100% certified organic cotton material. A unique feature of this bag is the soft-cord cotton handles that make for a sturdy product.
So, how does 100% organic cotton become certified? It all has to do with the farming techniques used to product the cotton. Sustainable farming techniques include maintaining soil fertility and reducing the use of toxic pesticides and insecticides that harm the environment. When you choose this eco-friendly product, you can be sure that all aspects of it's composition are sustainable.
6. Panda Ballpoint Pen
Logoed pens are the promotional product that pretty much every company has, so be the business that chooses the environmentally friendly option. The Panda Ballpoint Pen is made from 60% biodegradable material, the majority of which is bamboo (hence "Panda"). The bamboo components include the pen barrel and push-action top. Also, this pen features a natural wooden look that is very aesthetically pleasing for companies that like a natural look.
7. Recycled Bound Journal
Promote environmental awareness and your company with this eco-friendly journal made from recycled materials. It features a recycled paper cover and built-in elastic closure. Your logo will appear prominently printed on the front cover of this journal.
Once the pages are all filled up, be sure to let your recipients know that this journal is recyclable and will go on to make a new sustainable promotional product.
8. Goofy Grow Pot Eco-Planter
What's better than a promo item that's eco-friendly and can put a smile on your face? The Goofy Grow Pot Eco-Planter includes everything you need to grow a cute desk plant; it comes with a pot made from reclaimed organic materials including bamboo and corn fiber, a compressed soil wafer, a basil seed packet, and a cover that has dual use as a planter-base and spill catcher. All you need to do is add water!
While a goofy smiley face takes up one side of the pot, the other side is yours to brand with your logo or company message. Associate your brand with this silly product that is also good for the environment.
9. Eco Aware Flag Book
Here's a simple sustainable giveaway that would make for a great office promotion or trade show giveaway! This eco aware flag book is completely made of recycled paper and includes rectangular sticky notes that are useful page markers. I like this giveaway because it is cost-effective AND eco-friendly!
10. Recycled Computer Tote
I've mentioned in past promo blogs that messenger bags and computer totes make great employee appreciation gifts. In fact, I recently placed an order for a client that wanted messenger bags as a "thank you" gift for retiring employees. The recycled computer tote is the next best promotional messenger bag for companies with eco-friendly values. It has a padded compartment that fits most 15" laptops and a zippered lined pocket that's the perfect fit for an iPad mini.
This bag's sustainable attributes include being made of recycled leather and recycled bottles. Use this bag to promote your eco-friendly company by proving that harmful waste can be constructed into a high-quality product.
Update Your Company's Green Marketing Strategy
By promoting your brand with eco friendly promotional products, your company is taking part in a revolutionary movement that defines this generation. Decrease your company's ecological footprint and increase brand awareness with sustainable promotional products you can feel good about giving away.
However, just because your company chooses to use eco-friendly promotional products doesn't mean that your work is done. Make sure to promote other sustainable practices in your company workspace. Implement these practices in your daily office routines:
- Encourage employees to bike or use public transit for their commute
- Revamp office recycling practices
- Use green materials like recycled paper
- Reduce overall paper waste from printing (not everything needs to be printed!)
- Utilize fair trade and organic products
- Only use non-toxic cleaning products
These are just some ideas to better your company as a whole. Once you've got the knack for green marketing, every aspect of your company should reflect eco-friendly values as well.