SEC America, a manufacturer of power conversion products, was on a mission to reach more potential customers on the web. With three distinct audiences—engineers, homeowners, and distributors—SEC America needed a website and marketing strategy that would optimally position them in the eyes of each of their personas. Delta Marketing Group executed an inbound marketing strategy centered on creating helpful, relevant, and educational content for each group.
We combined inbound and outbound tactics into a marketing plan that was well-suited to SEC America’s diverse industry. Using an “inbound” approach to outbound tactics, we incorporated direct mail and pay-per-click campaigns with lead-capturing website landing pages to create a cohesive brand experience.