An inbound marketing approach to student recruitment led to increased enrollment and a more effective way of attracting and educating parents looking for a change.
Paraclete High School is a private Catholic high school that competes with several other schools in the Los Angeles school district. Recognizing that old methods of traditional advertising weren’t producing results, they wanted a new approach. They challenged our team at DMG to come up with a measurable and effective plan to boost enrollment.
After a deep-dive into the school’s history and current admission tactics, we quickly realized their website was set up to inform current families about school happenings instead of properly attracting and educating prospective families. Our solution was a strategic growth plan that included a redesign of their website and content creation focused on attracting potential students. We put together several different resources answering questions parents might have before wanting to contact the school. An interactive guide helped families determine if Paraclete was the right fit, making them more comfortable calling to book a tour.
After 16 months of tracking data, Paraclete saw a 60% increase in their admission rate, with an average of 20 new leads coming through the website each month.