Using branded merchandise to activate the brand of a well-loved teddy bear manufacturer.
The Vermont Teddy Bear Company is the leading producer of hand-crafted teddy bears in the United States. Their flagship store in Shelburne, Vermont is visited by thousands of fans every year, looking to purchase souvenirs that document their experience.
When it came time to reimagine a new line of branded merchandise for their store, the Vermont Teddy Bear turned to our team at DMG for inspiration. We brought their vision to life by creating a unique line of fully custom products that captured the company’s signature craftsmanship.
Our work included custom apparel, drinkware, shopping bags, and branded postcards all of which were designed to go beyond the Vermont Teddy Bear logo and connect and delight their customers.