Owly.fm was making its rounds on the Vans Warped Tour, and needed help promoting who they were and what they do to their target audience of concert attendees.
In the summer of 2018, Kevin Lymann Group and Owly.fm found themselves with a difficult challenge: finding the right swag items for the last largest traveling concert series in American history.
A collaboration between Delta Marketing Group & Kevin Lymann Group led to sourcing promotional items for Vans Warped Tour and various sponsors at the events. Summer of 2018 was the last full tour and it was apparent that the strategy for swag items needed to be bigger than ever. Our brand activation team helped coordinate, design and produce over 36,000 promotional items for various sponsors, including Owly.fm.