Brand Development


Cecelia Health


Changing the lives of people with chronic conditions

CEO & Chairman David Weingard was diagnosed with Type 1 diabetes while training for a survival race at age 36. Committed to rebuilding his life and providing positive change to the diabetes community, he launched the company, Fit4D, to improve and transform the lives of people living with diabetes.

In 2018, Fit4D was in a high growth mode and was looking for a marketing partner to help scale. The startup needed a new brand to better align with its mission of a personalized approach to transforming the lives of those living with diabetes and other chronic conditions, using a blend of clinical coaching and technology. Fit4D turned to DMG to develop a strategic marketing plan to expand brand awareness and generate demand for their services.

Our team began with a deep dive, which included an analysis of current brand positioning, identity, and extensive market research. Most importantly, we immersed ourselves into David’s story —inspired by a Certified Diabetes Educator named Cecelia, who empowered him to manage his diabetes and recognize that anything is possible.

In January 2019, Fit4D became Cecelia Health to honor all the health educators who improve lives every day. The new name and brand incorporated the integral pieces of their approach: the patient and the health educator, connected through technology, to improve the health of individuals and organizations.

We launched Cecelia Health with a name change, new logo design, messaging, and fresh creative that came to life in a new website, brand activation campaign, social media, and PR. Together, these yielded a 19% increase in website traffic and a 250% increase in new leads during the first 30 days.