Using promotional products to unite teachers in a world divided by distance.
The Computer Science Teachers Association (CSTA) is an organization dedicated to supporting the nation’s computer science teachers with professional development. When COVID-19 canceled all in-person events, they set out to plan their first-ever virtual event. Our brand activation team quickly learned that CSTA’s conference was all about human connection, and we would need to develop a strategy that would still connect, engage, and delight event attendees.
We used the power of event giveaways to bring remote attendees together despite the distance. Our team helped CSTA pick out branded products that fit their personas and designed a custom box and postcard to complete the package. In the process of developing CSTA’s custom gift box, our team recognized a great opportunity to connect with event attendees and boost member engagement through these gifts. With that in mind, we developed a social media strategy leveraging the power of the CSTA brand and event hashtag #CSTA2020. The results - in one day alone, CSTA saw a 35K increase in their Twitter impressions.
Our work helped show that with the right strategy, and the right branded products, virtual events can be engaging, and can bring people together, personalizing and activating your brand.