Using sharable content to help a masonry supply company answer questions, provide solutions, and convert customers.
Trowel Trades Supply’s primary customer is contractors looking for building stone, brick or landscaping stone for various projects. Our goal was to help Trowel Trades Supply better equip their customers with sales tools to drive more business.
We created various guides, visuals, and ebooks custom-designed for Trowel Trades Supply’s ideal customer. With a strong understanding of each persona, our team designed content that attracted each customer at different levels and stages within their journey. The result was the ability to reach the right people at the right time with content that converted.