The key to any brand activation strategy is relating to your target audience. That’s how we helped Wayfair use promotional products to connect with their potential employee persona.
Wayfair’s recruiting team was gearing up for a series of college career fairs. They recognized that the traditional promo product wasn’t going to be enough to attract and delight this younger demographic. So our team at DMG worked with them to come up with unique products that were appealing and useful. The result was an evolving line-up of inspiring promotional items designed to attract up-and-coming college graduates based on current trends.