Wayfair faced a challenging problem when their relationship with Delta Marketing Group started. They had a variety of college career fairs coming up for employee hiring.
Our brand activation team worked with Wayfair's recruiting team to strategize the right items that students attending their career fairs would find most appealing and useful. In order to stand out from other hiring companies, Wayfair chose promotional products that were retail-inspired and unique.
Since forming the relationship, Wayfair and DMG have collaborated to create a variety of swag related items for their college career fairs and other talent acquisition events.