FireProTec is northern New England’s leading provider of fire protection equipment and fire safety training, but their old website didn’t reflect who they are as a company. The website’s messaging talked about the what instead of the why, causing it to act more like a static brochure than a modern lead-generating website.
FireProTec worked with DMG to develop a new performance-based website designed to attract and capture leads. With a focus on educational content, the new FireProTec website acts as a dynamic 24/7 salesperson, not just a brochure. FireProTec also worked with DMG to bring relevance to their brand through updated photography and a trade show booth that resonates with their buyer personas.