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by Cathy Houston Cathy Houston on April 16, 2014

What are the Most Effective Promotional Products? [Infographic]

Make a bigger impact with your promo products by learning what consumers actually want.


Promotional products are some of the most high-impact, cost-effective ad mediums available. The ASI Global Advertising Specialties Impressions Study helps guide marketers on which promo items will be the most impactful in their marketing efforts.

ASI’s research team polled over 7,000 consumers in 21 metro areas to prove the power of promotional products. The study compares the cost-per-impression of promo products to other forms of media like Internet and radio advertising. Guess what? Promotional products deliver the same—or better—ROI than most other forms of media.

You’ll have the opportunity to download your own FREE Advertising Specialties Impressions Study at the end of this post, but for now here are 9 takeaways.


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Cathy Houston

Written by Cathy Houston

As an innovative forward-thinker who looks beyond traditional promotional products, Cathy takes pride in finding unique products that meet her clients’ needs while integrating seamlessly with each aspect of their marketing strategy.

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