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by Cathy Houston Cathy Houston on August 8, 2014

5 Essential Trade Show Supplies for an Unforgettable Display

Here's what you really need to create an attractive and memorable trade show display.

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Trade show displays come in all shapes, sizes and styles, from the extravagant to the simple. But there are certain elements that can take even the most basic display to the next level, helping your company attract attention and appear professional.

 Here are the essential trade show supplies that will make your trade show display unforgettable:

1. Large Sign with Company Name/Logo

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You need to make it immediately obvious which company you’re representing. Don’t make people search for your company name somewhere on your display; if they can’t tell who you are right away, they won’t take the time to find out. A vinyl banner, large sign, or backdrop all work great. 

2. Retractable Trade Show Banner 

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You only have a limited window to capture the attention of the people passing by your booth. Make it count with a retractable banner. The information here should be short and concise, and convey within seconds what it is your company does. These are essential trade show supplies because they’re easy to transport, set up, and take down, even for one person. For simple displays with just a table, these are a nice addition.

3. Custom Branded Table Cover

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This one is about keeping your brand consistent. A custom branded tablecloth is a great way to ensure that you’re displaying your true brand colors, not the closest match that you could find at the store. Professionally designed and printed tablecloths also ensure that your company logo looks as crisp as possible. Even if you don’t go with a branded table cloth, some kind of table covering is essential to making your display appear professional and put-together.

4. Trade Show Giveaways and Promotional Products

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Every company gives out promotional products at trade shows. Promotional products can attract people to your booth if they want your free swag, and they can also help people remember your company once the show ends. A single promotional product can generate over 5,900 impressions, so having a high-quality, useful giveaway is essential. When coming up with promotional product ideas, try to think beyond the pen

5. Printed Marketing Collateral

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Just like promotional products, printed marketing collateral will help people remember what your company does after the trade show ends. Many people may not want a long explanation or demonstration right there on the trade show floor, so clear, concise, and professional-looking marketing collateral like brochures, case studies and pricing sheets is vital.

Trade Show Planning Guide
Cathy Houston

Written by Cathy Houston

As an innovative forward-thinker who looks beyond traditional promotional products, Cathy takes pride in finding unique products that meet her clients’ needs while integrating seamlessly with each aspect of their marketing strategy.

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