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by Cathy Houston Cathy Houston on August 3, 2016

5 Types of Must-Have Promotional Giveaways for Smart Marketers

Always keep these 5 types of promo products on hand--you never know when you'll need the perfect giveaway! 


Special events, employee recognition, client gifts—all of these occasions are perfect opportunities to order custom, remarkable promotional giveaways that take your brand (and possibly your budget) to the next level.

But what about the everyday promotional products, the items that you keep on hand and give out to employees, customers and prospects on a daily basis? What are the must-have items you should always keep in stock?  What are the evergreen giveaways that are perfect any time and don’t require a special occasion?    

We’ve got you covered! This is a list of the 5 types of promotional giveaways smart marketers always keep on hand. You never know when the occasion will arise to delight someone with a promo product!

1. Branded Pens

Yes, that’s right, pens. It may sound simple, but pens are one giveaway that will never go out of style. Every company needs branded pens that represent their identity.

Ordering promotional pens is one of the simplest ways to add instant brand recognition to any occasion, whether the pens are placed at the front desk for customers or used by employees around the workplace. This is one of the most basic—yet effective—promotional products you can buy. Since pens are such a versatile giveaway, smart marketers always have branded pens in stock.

Ideas to get you started:

 Papermate Ink Joy Pens


Satin Stylus Pens


2. Promotional Giveaways for Different Price Points

Keeping a variety of giveaways on hand is all about being prepared, and one of the best ways to do that is by ordering a few giveaways with different price points.

By ordering a few products with incremental costs, you’re creating giveaway “tiers” that you can use as-needed for different occasions. For example, maybe your less-than-a-dollar item gets handed to everyone who walks through the door, while your three dollar item gets reserved for reps making sales calls to give to prospects. Create tiers of three to four products, and you’ll be prepared for anything.

Ideas to get you started:

 Less than $1



 Computer Screen Cleaner


 Alligator Clip


$1 - $2

Ear Buds


Sticky Book


 Car Charger


$2 - $3

Survival Tool


Water Bottle


Lip Balm



Over $3

Fold and Play Custom Printed Speakers






3. Technology-Related Giveaways

The best promotional products are all about usefulness, and tech giveaways get their own spot on this list because they’re some of the most useful promotional products you can buy. But beyond their usefulness, tech giveaways are also some of the most popular promotional products among recipients.

Why are tech-related giveaways must-haves for smart marketers? One of the main goals of giveaways is to increase brand exposure, and one of the most effective ways to do that is by giving away products that people find valuable so that they’ll actually use them. 

Ideas to get you started:



Power Bank


 Phone Stand And Screen Cleaner Combo Key Chain


4. Lighthearted Promotional Items

Your giveaways shouldn’t be all business, all the time; sometimes it’s important to show a lighter side of your company. That’s when smart marketers pull out their fun promotional giveaways.

These are the types of products that leave a lasting and impression and make your brand memorable. They help your business stand out by showing that your team has fun and loves what they do. When the time is right, giving away lighthearted promotional items can brighten anyone’s day. 

Ideas to get you started:

 Crazy Putty Eggs


Beach Ball Stress Reliever

Talking Pen


5. The Item Your Employees Love Giving Away

When promotional products are given genuinely and enthusiastically, they’re so much more successful. That’s why it’s important to have a stock of promotional items that your team members love giving out. In every company there is that one branded item that everyone loves.

Smart marketers know that having giveaways their employees actually enjoy handing out (and using themselves!) is a necessity. It creates brand advocates, turning your team members into promotors of your brand. 

Ideas to get you started:

Collapsible Koozie Bootle Kooler


Eco Friendly Notebook


Flying Disk 

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promotional product sample kit
Cathy Houston

Written by Cathy Houston

As an innovative forward-thinker who looks beyond traditional promotional products, Cathy takes pride in finding unique products that meet her clients’ needs while integrating seamlessly with each aspect of their marketing strategy.

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