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Two DMG Speakers to Present at 2019 PPAI Expo

May 7, 2020 1 min read

Two DMG Speakers to Present at 2019 PPAI Expo expo18_show_17-1

From January 13-17, 2019, The Promotional Products Association International (PPAI) will once again host the PPAI Expo.  The PPAI Expo is the premier trade show for the promotional products industry. It's the longest-running, best-attended, biggest event of the year.

This year, Delta Marketing Group is thrilled to be sending two speakers, who will be presenting a total of three educational sessions. Learn more about the speakers and sessions below.

Get Paid for Creativity and Strategy

Monday, January 14, 11:45 AM - 12:15 PM
Presented by: David Houston, Delta Marketing Group President

If your customers are constantly looking to you to give them free ideas, free artwork, and free strategy, this session is for you. This talk will teach you how to take the first step to start charging for your creative and strategic services. You’ll walk away knowing how to position your company as a trusted advisor and partner to your customers.    

Beyond the Sale

Monday, January 14, 1:30 PM - 2:30 PM
Presented by: Cathy Houston, Delta Marketing Group Vice President

We can all agree that repeat customers are great for business. But it can be hard to keep customers engaged with our company after the initial sale. To solve that problem, we need to transform from just another vendor, to a valuable partner our clients trust. In this talk, you’ll learn proven steps to stay in front of the client and strengthen your relationship with them. It  doesn’t take a huge marketing budget or tons of free time, but the results are remarkable.

Session Preview: 

Learning Lab: Creative Copy for Websites

Tuesday, January 15, 3:30 PM – 4:00 PM
Presented by: David Houston, Delta Marketing Group President

We all want increased traffic and engagement on our websites. The right website copy will help you drive that traffic and get visitors to take action. In this hands-on workshop, David will share the elements of great website copy and the changes you can make to implement quick wins today.  

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This post was originally published January 8, 2019