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The 4 Biggest HubSpot Product Announcements from Inbound 2018

on September 19, 2018, updated on May 6, 2020 4 min read

The 4 Biggest HubSpot Product Announcements from Inbound 2018 inbound 2018 stage and takaways-872976-edited

The inspiring speakers, the delicious food trucks, the infectious energy of 24,000 people coming together to learn—does anyone else miss Inbound 2018!?

After another fantastic year, marketers, sales people, and business leaders are busy processing everything they learned at Inbound. The amount of information coming at you can be overwhelming, and HubSpot released tons of new products and features that will help businesses, as they put it, grow better

To help you get a grasp on what’s new, we’ve put together a guide to the most impactful HubSpot product announcements for Inbound 2018.

HubSpot now provides all the tools you need to grow your business, from your first employee all the way up to an enterprise—and HubSpot will grow and scale with you. Get the details at HubSpot.com/new.

There really is something in these announcements that can help every type of organization. Let’s dive in!

1. HubSpot Growth Suites bundle all of the sales, marketing, and customers service tools you need for 25% off

The release of Growth Suite bundles is huge. This is the opportunity for businesses to get all of the growth software tools they need, fully integrated together and for 25% off the standalone prices.

If you’re not super familiar with HubSpot, you may not understand why this is so great, so let’s back up a step.

HubSpot offers three different "Hubs," which are software programs that incorporate core functions into all-in-one platforms. The three Hubs are Marketing, Sales, and Service. Each is available for purchase separately with its own price. And each is available at Starter, Professional, and Enterprise price levels.

But with this announcement, companies can get the full software suite of all three platforms at a discount of 25% off the standalone prices!

This means that your teams, tools, and data are always connected and supported on a single system. Basically, it’s all the tools HubSpot has to offer at the Starter, Professional, or Enterprise level, available in a single package for 25% off.

If you’re interested in grabbing this deal, hurry! The price will increase on November 1, 2018.

2. HubSpot Video is a game-changer for creating and tracking videos across your business

If one thing is clear about marketing and sales today, it’s that a strong video strategy is critical.

Well, we’ve all been waiting for it, and it’s finally here! HubSpot Video was announced at Inbound 2018. HubSpot Video helps you execute a video strategy that matches how people consume videos today. There’s something to love with this new product for marketing pros, sales reps, and customer service teams alike.

For marketers, HubSpot Video allows you to generate leads by creating and managing videos in HubSpot, adding in-video CTAs and forms, and creating a more interactive experience.

For sales and service teams, HubSpot Video gives teams a simple way to create, send, and track personal, one-to-one videos, all from within the HUbSpot CRM.

The big takeaway here is that you can now incorporate your video strategy right into your HubSpot portal, so you can see the impact it’s having across all of your channels. How cool is that!?

3. HubSpot’s website platform is now available as a standalone product—which means integrating your website and sales strategy just got easier

The HubSpot CMS, or content management system, is now available as a single product, allowing businesses of any size the ability to turn their website into a sales and marketing tool to drive leads.

A content management system centralizes your site assets like the blog, landing pages, and email communications and templates, so you can create robust content campaigns with a single login. Add in the HubSpot database's capabilities to track performance and engagement, and virtually any site can transform from a brochure of services to a helpful resource for your prospects and customers to learn more about your business and ways you can help them - all with data for your sales and marketing teams to learn what's working and what isn't.

The CMS is built to be optimized for any device, so web visitors can easily access your site across mobile and desktop devices. And of course, the CMS integrates with the HubSpot CRM to allow you to harness the power of your customer and prospect database to proved the best possible experience for site traffic.

4. HubSpot Enterprise just got even more powerful

The enterprise edition of HubSpot is for sophisticated teams to work side-by-side without getting in each other’s way. At Inbound 2018, HubSpot announced some powerful new features and products that will help large, advanced teams accelerate their growth.


First of all, there are some overall updates to HubSpot Enterprise that will increase collaboration and effectiveness for teams. Updates include recurring revenue tracking, custom bots, custom slack notifications, and increased access controls.

Marketing Hub Enterprise

Marketing Hub Enterprise makes it easy to scale your marketing efforts. Here are the fantastic features and updates announced at Inbound 2018:

  • Analytics Filtering - Create analytics segments by the country of the session, domain or a specific URL structure.
  • Enhanced Social Permissions - Give certain members of your team the ability to draft posts and move them to a scheduled state for review before they can be published.
  • Content Partitioning - Use Teams to segment assets in HubSpot, giving the right users easy and uncluttered access to the right content.
  • Send Frequency Cap - Set safeguards to avoid over-emailing your contacts in a given time period.
  • Membership Driven Content - Restrict content access to internal audiences, paying customers, or other groups of people using HubSpot lists.
  • YouTube Integration - View detailed statistics on the performance of video content you've uploaded to YouTube.
  • Continuous Optimization - Automatically and continuously test assets like lead flows with a single click

New! Sales Hub Enterprise and Service Hub Enterprise

Two new platforms have been added to the Enterprise suite—Sales Hub and Service Hub. Sales Hub Enterprise is the platform designed for advanced pipeline management, deal management, and sales asset management. Service Hub is built to help you offer sophisticated customer service with flexibility and security.

Get all the details

Want to learn more about all of the updates to HubSpot Enterprise? Click here for a comprehensive walkthrough.

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