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by Cathy Houston Cathy Houston on July 13, 2015

Marketing Giveaways People Will Keep

Statistics show which promotional products people hold on to.


There are thousands of items to choose from in the world of promotional products. Companies often find themselves struggling to pick a product that they feel their consumers will find useful and keep around to maximize their brand exposure. As it turns out, some logoed items have more staying power than others. The Advertising Specialty Institute (ASI) researched which promotional products consumers keep around in their 2014 Global Advertising Specialties Impressions Study. Below you'll find a list of the top 5 marketing giveaways people keep according to ASI as well as our specific product suggestions.


Respondents were asked how long they typically keep promotional products. Here are their answers:


1. Custom Calendars: 12 Months

Custom Calendars

Recommended Product: Custom Stapled Motivations Inspirational Appointment Calendar

Custom calendars had the longest staying power of one year. People often keep these products to use as references. View our entire selection of calendars on our promo website

2. Branded Outerwear: 8.6 Months

Embroidered Jackets

Recommended Product: Branded Port Authority Ladies Challenger Jacket

People love receiving high quality clothing branded with a company logo. Although ASI states that people are most likely to get rid of this product after 8.6 months, up to 63% of people in the United States give the product to someone else. Look at our collection of jackets here.

3. Promotional USB Drives: 8.4 Months

Logo Flash Drives

Recommended Product: Promotional Rotate 2Tone Flash Drive

It's no wonder people keep promotional USB Drives for so long; they're very useful! They even made the list for our top Technology Promotional Products. Take a look at promotional USB flash drives in our USBs, Hubs, and Adapters collection.

4. Customized Drinkware: 7.5 Months

Personalized Reusable Water Bottles

Recommended Product: Customized Poly-Clear 30 oz. Gripper Bottle

Drinkware practically has a world of its own when it comes to promotional products; it includes mugs, travel mugs, glassware, tumblers, and water bottles. I've found that customized water bottles tend to be high drinkware sellers. Take a look at our entire drinkware section on our promotional products website.

5. Logoed Bags: 7.4 Months

Custom Reusable Bags

Recommended Product: Logoed Non-Woven Shopper Tote Bag

Like drinkware, logoed bags are a vast category. The world of promotional bags includes drawstring bags and backpacks, duffle bags, laptop bags, reusable shopping bags, tote bags, and more. Find all of these types of bags on our promo website

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Cathy Houston

Written by Cathy Houston

As an innovative forward-thinker who looks beyond traditional promotional products, Cathy takes pride in finding unique products that meet her clients’ needs while integrating seamlessly with each aspect of their marketing strategy.

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