There are thousands of items to choose from in the world of promotional products. Companies often find themselves struggling to pick a product that they feel their consumers will find useful and keep around to maximize their brand exposure. As it turns out, some logoed items have more staying power than others. The Advertising Specialty Institute (ASI) researched which promotional products consumers keep around in their 2014 Global Advertising Specialties Impressions Study. Below you'll find a list of the top 5 marketing giveaways people keep according to ASI as well as our specific product suggestions.
Respondents were asked how long they typically keep promotional products. Here are their answers:
1. Custom Calendars: 12 Months
Recommended Product: Custom Stapled Motivations Inspirational Appointment Calendar
Custom calendars had the longest staying power of one year. People often keep these products to use as references. View our entire selection of calendars on our promo website.
2. Branded Outerwear: 8.6 Months
Recommended Product: Branded Port Authority Ladies Challenger Jacket
People love receiving high quality clothing branded with a company logo. Although ASI states that people are most likely to get rid of this product after 8.6 months, up to 63% of people in the United States give the product to someone else. Look at our collection of jackets here.
3. Promotional USB Drives: 8.4 Months
Recommended Product: Promotional Rotate 2Tone Flash Drive
It's no wonder people keep promotional USB Drives for so long; they're very useful! They even made the list for our top Technology Promotional Products. Take a look at promotional USB flash drives in our USBs, Hubs, and Adapters collection.
4. Customized Drinkware: 7.5 Months
Recommended Product: Customized Poly-Clear 30 oz. Gripper Bottle
Drinkware practically has a world of its own when it comes to promotional products; it includes mugs, travel mugs, glassware, tumblers, and water bottles. I've found that customized water bottles tend to be high drinkware sellers. Take a look at our entire drinkware section on our promotional products website.
5. Logoed Bags: 7.4 Months
Recommended Product: Logoed Non-Woven Shopper Tote Bag
Like drinkware, logoed bags are a vast category. The world of promotional bags includes drawstring bags and backpacks, duffle bags, laptop bags, reusable shopping bags, tote bags, and more. Find all of these types of bags on our promo website.