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What You Need to Know About HubSpot's New CMS Hub

on July 28, 2020, updated on July 28, 2020 2 min read

What You Need to Know About HubSpot's New CMS Hub

Your business’s website is at the heart of your digital strategy, but are you really using it to its fullest potential?

Coding takes time to learn, time that marketers can put to better use engaging with potential leads. But depending on developers to update or fix the website can also be time-consuming and inconvenient—for marketers and developers alike.

That’s where the updated HubSpot CMS comes in.

With new, easy-to-use features, CMS Hub brings marketing, sales, and service together in a seamless central location so marketers can take ownership of their website without having to learn a single line of code. 

Why Switch from WordPress to the HubSpot CMS?

Created as a tool for marketers to build from the ground up, CMS Hub was designed to enhance marketing best practices. In contrast, the Wordpress CMS originated as a blogging platform, and requires a huge tech stack of other platforms to cover the ground that HubSpot’s CMS and Marketing Hubs have already built in.

Coding takes time to learn, time that marketers can put to better use engaging with potential leads. But depending on developers to update or fix the website can also be time-consuming and inconvenient—for marketers and developers alike.

We found that marketing teams using WordPress often also rely on:

  • Email tools such as MailChimp, iContact, or Constant Contact
  • Social media tools such as Hootsuite, Sprout Social, or Buffer
  • Link trackers like bit.ly or Google UTM
  • Separate analytics like Google, Crazy Egg, or HotJar
  • Video hosting sites like Vimeo, YouTube, or Wisita
  • Individual ad management platforms such as Google, LinkedIn, or Facebook

When growing a business, there are better places for marketers to spend their time than bouncing between the back end of their website and countless other separate platforms. These plug-ins and additional features slow down the website, damaging SEO, and putting off potential leads.

What Does the New HubSpot CMS Hub Mean for Developers?

The HubSpot CMS Hub was developed to improve developers’ user experience when working in the site by developing theme functionality and usable templates.

When developers create modules in the CMS Hub that are repeatable and editable, marketers can make changes whenever they want. This removes developers from the gatekeeper role for the website, reducing frustration for all parties involved.

What Does the New HubSpot CMS Hub Mean for Marketers?

Now that they don’t have to worry about the technology, marketers can log into the CMS without instruction. Whether that’s correcting a portfolio page or optimizing SEO on a product page, they can now go in and independently make those changes without having to email back and forth with the developer. 

With access to the new tools and assets available in the CMS Hub, marketers can work in tandem with developers to create an immersive marketing experience on their website that grows traffic and generates leads.

Which Companies are Best Suited to Make the Most of CMS Hub?

Whether they’re working at a small or midsized company, the CMS Hub gives users the freedom to be more agile with their marketing without worrying about technology. For the first time, this tool gives marketers the ability to control their websites without knowing any code. 

Intuitive design and easy-to-use features speed up the web editing process. Where a traditional CMS usually hits a ceiling that struggles to scale a growing business, the CMS Hub grows with the company and welcomes increased traffic, uninterrupted. 

By incorporating Marketing Hub, Sales Hub, and Services Hub, this CMS provides a centralized view of the customer and enables marketers to deliver a seamless experience right from the start.

Learn More About the New CMS Hub

Marketers need to remain flexible and adaptable in their digital strategy in order to attract, delight, and engage with their customers. The CMS Hub facilitates this by bringing together the best of marketing, sales, and service to move customers through the Flywheel and help marketers close deals faster.

Click here to learn more about HubSpot's CMS.

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