Fitness club goers eager to work out all have at least one thing in common: they need a water bottle to stay hydrated! I recommend that fitness clubs order their own custom printed water bottles for their facility. Here's why:
Yikes! Look at this graveyard of unwanted water bottles at a local fitness club. These unclaimed water bottles are at home in this lost and found section of the gym because they lack effective, authentic branding.
This won't happen to your water bottles.
Here's a marketing opportunity for fitness clubs. Do some authentic branding with custom printed water bottles for your fitness club to create brand loyalty and boost awareness. In addition to a nice looking water bottle, there are benefits that come along with using custom printed water bottles to represent your brand.
One of the best parts of my week is my workout at Body Resolution, my favorite fitness club. BR was looking for a new way to engage with customers and build brand loyalty. I worked with them to come up with the custom branded water bottles in the photos below to promote their fitness center. I sourced a high quality, versatile bottle from a trusted manufacturer (Camelbak) and worked closely with BR to make sure the bottles would match the tone of their business.
Here are the three major benefits that Body Resolutions has seen by using custom printed water bottles.
Benefit #1: Infinite Personalization Options
Notice anything different about the water bottles above? These special water bottles have a space for fitness club members to write in their names so they know which water bottle is theirs. What a creative personlization! This unique branding strategy effectively eliminates the chance of members leaving their water bottles behind, thus paving the way for more brand exposure. This is only one way to customize logo water bottles, and it does wonders for brand exposure. With custom water bottles, the personalization options are endless.
Benefit #2: Increased Brand Exposure
Brand exposure from promotional water bottles for fitness clubs ties in directly with personalization. If you brand a water bottle that people won't want to leave behind, you open up a world of maximum brand exposure for your company. Members of your fitness club will tote their branded water bottles personalized with their name on their way to your facility, while they're running errands, and for use at home. Think of how many impressions custom printed water bottles will make for your brand if members use them in their daily lives. This increased exposure will ultimately lead to more brand recognition.
Benefit #3: Improve Customer Opinions
Here's something I can guarantee: if the members of your fitness club see that you've taken the time to design and provide high-quality, custom water bottles for their use, they will gain a more positive attitude to your brand. 52.1% of consumers had more favorable impressions of a company after recieving a promotional item, according to PPAI. Your efforts of providing a high-quality custom printed water bottle will not go unnoticed in the eyes of customers.