3 Experiential Marketing Examples That Will Inspire Your Next Campaign

Take inspiration from these experiential marketing examples to bring your brand to life with immersive, interactive campaigns that make a lasting impression on potential customers.

4 min read

Experiential marketing exmaple

If you’re looking for a strategy to build closer relationships with your consumers, experiential marketing might be the answer you’ve been looking for. 

The primary goal of any experiential marketing campaign is to encourage consumers to engage with a brand. By taking on a more active role in the marketing process, consumers participate in meaningful events and experiences, elevating their perception of your brand in their minds. 

Having successful experiential marketing examples to reference can be a major help in unlocking the resources your business needs to run a successful campaign. That’s why we’re going to explore the elements of a successful experiential marketing campaign and share case studies of brands with successful experiential marketing examples. 

What is Experiential Marketing?

Experiential marketing is a relatively new concept, and as such, experts have differing opinions on the definition of experiential marketing. For our purposes, we’ll use a definition shared in one recent study in the Journal of Brand Marketing:

“Experiential marketing effectively targets multiple ‘experience dimensions’ (perceptions, feelings, and thoughts) to elicit meaningful emotional responses from consumers.”

This academic definition is helpful but to make it more useful, let’s tie it back to today’s marketing solutions. Experiential marketing focuses on using branded experiences to influence consumer behavior. 

In practice, this includes hosting events, investing in promotional giveaways, and participating in conferences and trade shows. There are countless experiential marketing examples for you to reference – some of which we cover below. Numerous studies have shown that experiential marketing is tied to increased brand awareness and brand loyalty, making it a wise investment for businesses in all kinds of industries. 

Elements of a Successful Experiential Marketing Campaign

As you consider how to build your own experiential marketing campaigns, there are several principles that you should bear in mind. All of the examples we’ll share embody these, and the academic research further supports their importance. 

1. Focus on Adding Value

Your experiential marketing campaign must provide value to your customers and prospective customers to incentivize their participation. In recent years, many businesses have invested in developing technologies that provide a better, more immersive customer experience. 

For example, IKEA launched an augmented reality (AR) app that allows customers to view pieces in their own homes via their smartphone before they make a purchase.

2. Provide Educational Opportunities

If your brand offers a product or service that might be difficult to understand, experiential marketing campaigns represent an invaluable opportunity to educate prospective customers. 

By breaking down complex concepts and teaching users how your product or service works, you’ll reach new customers who might otherwise have not learned about your brand. Make sure you have plenty of knowledgeable employees on hand at the activation to answer questions from your guests.

3. Incentivize Participation

Of course, no experiential marketing campaign would be complete without prizes, giveaways, and swag. 

Select the perfect custom-branded merchandise to incentivize customer participation. Even if your campaign is hosted digitally, you can still send swag bags to virtual attendees

3 Successful Experiential Marketing Examples 

To better understand how experiential marketing campaigns work to drive brand awareness and engagement, let’s check out some real-world experiential marketing examples of campaigns that worked.

1. View in Your Room by Amazon

Amazon’s augmented reality (AR) view allows customers to see how their new products will fit in their homes before making a purchase. View in Your Room is available through the Amazon app on iOS and Android. 

Amazon

(Photo: Amazon.com)

Since its launch in 2020, Amazon’s room decorator tool has received a lot of press, driving users to the Amazon mobile app to purchase furniture. This campaign was launched mid-COVID 19 pandemic, which was the perfect time to engage shoppers and allow users to replicate the feeling of shopping for furniture during a time when most people were stuck at home. 

Over time, Amazon has expanded its AR offerings with new functionalities that allow users to browse different types of rooms and mix and match Amazon products, highlighting the importance of continually improving your experiential marketing campaigns.

2. Concerts and Giveaways with Owly.fm

Owly.fm is a social loyalty app for concert attendees. In 2018, the company partnered with GoDelta to host experiential booths at all 38 stops of the Vans Warped Tour, creating memorable experiences for concert-goers.

The brand invested in 36,000 promotional products to give away during the campaign, leveraging an interactive prize wheel that acted as a magnet for interested concert-goers. Over the course of the campaign, thousands of concert-goers received promotional merchandise and chatted with the Owly.fm team, supercharging brand visibility and creating a real buzz around Owly.fm at every event. 

Check out the campaign video on Facebook to see how Owly.fm was able to bring their brand to life through this innovative experiential marketing campaign. 

(Video: Owly.fm)

3. Harry Potter Pop-Up Shop in Orlando

One extremely popular experiential marketing strategy is the pop-up shop, which is essentially a limited-time company swag store, usually focused around an event. These have become common in recent years for company events and holiday-branded gifts, but many consumer brands are also using them to immerse their customers in their world. 

One particularly well-executed pop-up shop is the Universal Citywalk Harry Potter shop, which recently opened for a limited time at the Universal Orlando Resort. The Universal Studios Store is already a huge success, and adding this Harry Potter-themed shop made an even larger impact on branding. 

Harry Potter(Photo: Universalorlando.com)

By inviting theme park goers into the Harry Potter universe and offering the opportunity to purchase exclusive clothes, props, and memorabilia from the world of Harry Potter, Universal Studios has created a memorable brand experience that helps bring the Harry Potter brand to life for a new generation of fans.  

Tips for Developing an Experiential Marketing Strategy

Developing an experiential marketing strategy can be challenging, but it’s a task where the juice is absolutely worth the squeeze. As you design a strategy for your brand, keep in mind the experiential marketing examples we outlined above and replicate the elements that make sense for you. 

There’s no question that planning is important, but so too is execution. As you launch an experiential marketing campaign, keep the following two tips in mind:

Leverage User Generated Content

Many brands harness the power of social media to drive engagement. Creating a hashtag that consumers rally behind is an excellent way to generate new content for your brand. User-generated content is especially important for an experiential marketing campaign because it both expands the reach of the campaign and helps build trust.

Measure Success

Be sure to tie your campaign back to several key performance indicators (KPIs) that are meaningful to your company. For instance, you might focus on social media followers for a campaign surrounding an Instagram hashtag. Alternatively, for the launch of a new technology tool such as Amazon’s augmented reality feature, you could focus on metrics like app downloads or sales of featured products.

Jumpstart Your Next Experiential Marketing Campaign

Experiential marketing is a high-impact way to bring your brand to life and create closer bonds with your customers. It’s the perfect strategy for trade shows, conferences, and other marketing events. 

By learning from the experiential marketing examples shared here and keeping the best practices in mind, you’ll be well on your way to launching a campaign that elevates your brand to new levels. If you need support finding the right promotional merchandise to make your event a success, contact GoDelta to learn how we can partner to develop a unique branded experience for your customers. 

Get actionable marketing and product insights from The LATEST

Need help choosing the right branded merchandise? Get in Touch.