In October 2019, PPB Magazine named Cathy Houston of Delta Marketing Group—one of 2019’s most recognized and exceptional leaders in the 24 billion dollar promotional products industry. The magazine honored Cathy for her steadfast leadership skills and outstanding commitment to her company, naming Cathy a ‘Best Boss’ of 2019 among many other candidates in the promotional products industry.
The noteworthy recognition is one of five of PPB’s annual editorial programs that shed light on distinguished leaders in the marketing and promotional products industry. The award focuses on each individual’s ability to possess the following key traits as a leader:
- Mentorship skills
- Promotion of collaboration and inclusivity in the workplace
- Ability to lead by example
- Celebration of success
Receiving the Nomination
The nomination process began June 11th, allowing employees all over the country to enter submissions for their bosses. With over twenty years of experience in the promotional products industry and a leader of Delta Marketing Group’s Brand Activation and Client Success Team, Melinda felt as if Cathy was an exemplary choice for the PPB award.
“Cathy is a leader who truly listens to everyone before she makes a comment or forms a decision,” says nominator Melinda Lathrop.
A Recognized Leader in the Industry
Earlier in the year, members of the Delta Marketing Group team attended the PPAI (Promotional Products Association International) conference. Cathy, along with her partner David, attended the event as well. Delta Marketing Group received the Silver Pyramid Award, earning the title of ‘Best Blog’ in a strongly competitive industry category. The announcement of Cathy’s momentous recognition only adds to the abundant line of success the marketing firm has had this year.
Cathy has achieved many milestones of success over the course of her career, speaking at numerous conferences and events including the PPD conference in London, SkuCon and PPAI Las Vegas and locally in Vermont. Cathy’s continues to share her knowledge through her blog and she is a featured writer for UK PPD magazine and the PPB magazine.
Upon being honored with the award, Cathy continues to educate herself about new trends and changes in both the marketing and promotional products industry.
PPB applauds Cathy as well as all of the nominees this year.
“There were an extraordinary number of great nominations to consider this year. PPB is proud to applaud the exceptional leadership each of these bosses brings to their teams,” stated PPB Editor Tina Berres Filipski.
The magazine published Houston’s achievement as well as her story in the October 2019 issue.