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by Cathy Houston Cathy Houston on August 17, 2015

5 Ways Small Business Promotional Items Build Brand Awareness

Here are some reasons to take the plunge.


Brand awareness among your target audiences is a key that unlocks the door to the success of small businesses. Having a high level of brand awareness works to your benefit by creating a favorable company personality that consumers in your target market first turn to when looking for a product or service in your industry.

A way to get your feet wet in building strong brand awareness is with utilizing small business promotional items. Simple items like promotional products have a huge potential to save you money while constructing a solid brand identity. Consider these 5 undeniable benefits that using promotional items can offer to your small business.

1. Easily find custom products that fit the context of your business.

Custom Promotional Products

There are a wide variety of products to choose from, and choosing some that fit your business will help you construct brand personality. Remember, consumers will associate these products with your brand. So, it wouldn't be a very smart idea for a guitar store to hand out a promotional manicure set. Logoed guitar picks would be a much better idea! Try to pick items that resonate with your business to further reinforce your brand.

2. Promotional products are affordable.

Promotional Products Cost per Impression

Cost per Impression

You don't have to break your budget to make an impact. In fact, many of our most ordered promotional products go for under a dollar each. Also, just because a product is cheap doesn't mean it's lacking in quality. Take a look at our inexpensive promotional products here.

3. Promotional items offer a powerful ROI.


Promotional Products Statistics

This is because consumers see and use promotional products more than once, unlike an intangible advertisement. Promotional items offer an opportunity for repeated impressions, which attracts consumers and increases profit, because consumers that receive promotional products spend 27% more than consumers that receive menial items like coupons according to PPAI. Most noteworthy, promotional items delivered a better return on investment than radio and outdoor advertising, and is equal to radio and print, according to Brandwatch. Basically, promotional items help you reach a wider market for a lower cost and more positive outcomes. 

4. Branded products make for a positive impression.

Promotional Products Statistics

Simply put, consumers like receiving useful products. In fact, promotional products are so effective that 52% of participants in a study did business with the advertiser after receiving a promotional product according to PPAI. It's very important for potential clients and customers alike to always have a positive image of your brand.

5. Personalized items increase brand recognition.

Promotional Products Increase Brand Recognition

As a small business, one of your main goals is probably to become more well known. Your brand will become more memorable when you use promotional products. Promotional items resonate with people so much that 76.2% of consumers could recall the specific product, the advertiser, and the message from a promotional product they received up to two years ago according to a survey done by PPAI. That's a long lasting impression!

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Cathy Houston

Written by Cathy Houston

As an innovative forward-thinker who looks beyond traditional promotional products, Cathy takes pride in finding unique products that meet her clients’ needs while integrating seamlessly with each aspect of their marketing strategy.

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