With over 60 years of experience, Finley is one of the most recognizable names in energy, network, and telecommunications engineering in the Midwest. As an established brand with expansion on the horizon, Finley needed to refresh their identity to incorporate their tagline, Integrity into Everything. They then needed to streamline the process of ordering print materials for their separate offices.
With 11 locations across the Midwest, Finley’s approach to ordering print materials was decentralized and disorganized. Each location ordered print, promotions and marketing materials independently, leading to a lack of control over the new brand standards. Working with too many different vendors was a drain on accounting resources and did not allow for consistent pricing through the regions.
Barb Ostrander, Director of Marketing at Finley Engineering
To reintroduce Finley Engineering as the top provider for all networking, telecommunications and energy engineering solutions in the Midwest, DMG completely redesigned the brand’s fleet of external communications materials, including presentation folders, case studies, sales brochures and even whitepapers. We also designed print ads and email marketing that incorporated Finley’s new tagline to maintain consistency.
When the time came to reintroduce Finley to clients and prospects, DMG was able to stay true to their brand while making an impact in the cleanest way possible. People in the engineering industry are technical, so our first task was to design business cards, letterhead, envelopes and business printing that communicated Finley’s innovative nature.
Paper collateral like a direct mail newsletter provides Finley’s clients with a welcome break from the barrage of electronic media. We designed, printed and delivered a direct mail campaign that helped Finley improve their response rate.
In order to streamline Finley’s process of ordering print and marketing collateral across their 11 locations, we also provided them with a customized Delta 360 online store. Employees at each Finley location can log on to their store and easily view products, order history, and product details, including when and how much they last ordered. Placing orders online integrates seamlessly with DMG’s production and fulfillment facilities.
As a result of DMG’s creative services, print services and Delta 360 store, Finley Engineering employees can design, proof and order business cards, brochures, direct mail, advertising and more right from their desktopsThe spend less time managing print since they don’t have to wait for proofs, eliminate costly overruns, and avoid out-of-date materials. Finley’s Delta 360 store offers detailed reports that can be accessed any time online, in addition tocCost center accounting, open order reporting, usage reports, inventory, and customizable reporting options that translate into control of spending.
Director of Marketing at Finley Engineering