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Content Manager

Burlington, Vermont

We're looking for a talented content manager who loves to write, is a skilled editor, and has the heart of a teacher with a love of learning, writing, and communication in all forms.

Interested in this opportunity?

Interested in this opportunity?

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Position overview:

This is a Burlington Vermont Based position.

The content manager will own the creation and direction of all content marketing initiatives for the agency across multiple platforms and formats. The ultimate goal of these efforts is to increase website traffic and drive engagement, qualified lead generation, customer retention, and other positive client-related outcomes.

The content manager will help define our brand story, in addition to developing consistency for our brand’s storytelling. They will also have an obsession for content performance, reporting, and analytics.

Our content manager will lead the development of our content initiatives with a publisher/journalist mindset, in all forms, to drive new business and cultivate new opportunities with our current client base through their work. 

In this role, you will:

  • Planning and management of editorial calendar.
  • Publication of three or more new pieces of content, be it text (blog articles), video, or audio (podcasts).
  • Interviewing internal subject matter experts for content.
  • Company email marketing efforts, including newsletters, automated workflows, and so on.
  • Ownership of all analytics and reporting for content marketing efforts.
  • Search engine optimization (SEO) efforts for website and content.
  • Social media for community engagement and long-term content promotion.
  • Premium content production, including ebooks, white papers, webinars, etc.
  • Creating landing pages and conversion opportunities for lead generation.
  • General website updates and enhancements, e.g. new pages and calls-to-action placement.
  • Professional development and continued education in relevant areas (e.g., HubSpot certifications).

Essential Qualities

  • Loves to write
  • Has the heart of a teacher
  • Skilled at editing
  • Has excellent interview skills
  • Embraces social media and “gets it
  • Curious and eager to make a difference
  • Understands what makes people tick
  • Organized and goal-oriented
  • Loves analytics, numbers, and measurement
  • Constantly thinking outside the box
  • Just gets stuff done

Required skills

The content manager will help define our brand story, in addition to developing consistency for our brand’s storytelling. They will also have an obsession for content performance, reporting, and analytics.

  • BA/BS degree in English, Journalism, Public Relations, or related communications field.
  • Impeccable writing and editorial skills, with an outstanding command of the English language.
  • An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.
  • Training as a print or broadcast journalist is a bonus. Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience.
  • The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
  • A passion for new technology tools and usage of those tools within your own blogs and social media outreach.
  • Clear articulation of the business goal behind the creation of a piece (or series) of content.
  • Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
  • Familiarity with principles of marketing.
  • Incredible people skills.
  • Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
  • Able to screen out sales pitches and look for the relevant brand and customer story.
  • Video editing skills a plus

What's in it for you?

  • Get in on the ground floor of a rapidly expanding agency.
  • Learn an inbound-focused, conversational approach to writing for marketing.
  • Work alongside recognized leaders who are passionate to help you learn, grow, and succeed.
  • Option to grow into a Marketing Consultant role.
  • Join a remarkable culture of inspiring and motivated marketing professionals.
  • Help activate some of the world’s most recognized brands.

Apply Today