Editor's Note: This blog post was originally published in June of 2015 and has since been updating to incorporate new promotional trends.
With the influx of new high school and college graduates looking to break into the working world, there will be ample time and opportunities for companies to participate in career fairs. Career fairs are a great avenue for businesses looking to increase brand exposure and connect with prospective employees, according to Business Insider.
However, making a good impression isn’t just the responsibility of the eager job hunters; companies have to stand out, too! A great way to set your organization apart from other businesses to attract the right employees is through providing meaningful giveaways. I’ve compiled a collection of practical career fair giveaways, but first, take a look at twelve of my favorite items from the list.
1. Branded Screen Cleaner Cloth
Touch screen devices are tremendously popular. Almost everyone has a touch screen mobile phone or tablet. Even laptops and computer monitors are using touch screen technology! Give prospective employees a branded screen cleaning cloth, a useful promotional item that cleans smudges off of screens.
2. Custom Zonita Stylus Pen
This sleek giveaway item is both a ball point pen and a stylus. This custom stylus pen allows for laser engraving imprinting. Prospective employees will surely deem your company as professional when you promote your brand with this classy stylus pen.
3. Promotional Power Clip
Use a promotional clip magnet to hang papers or photos on any magnetic surface. You can even use this clip as a household item, say for clipping chip bags! What a great way to get your brand name in potential employees' homes. The imprint area is small, but there is know doubt that your brand will by reinforced every time job searchers use this item.
4. Personalized USB A/C Wall Charger
I love this item because of its simplicity and prominent imprint area. This personalized wall charger works with iPhones, Androids, and some cameras. I'm confident that career fair goers will appreciate this giveaway because smartphone wall chargers are easy to lose track of!
5. Logoed Keychain With Flashlight
Print your logo in multiple colors on this logo flashlight keychain. This product will keep your brand image ingrained in prospective employees' minds as they tote it on their car keys or house keys. No more fumbling around with your keys in the dark!
6. Customized Stark Pen Highlighter
Make it easier for job hunters to take notes! More than likely, they'll be taking notes on each company booth they visit. This useful, customized Stark Pen highlighter is a practical two in one device. Imprint your logo on a fun, neon background. This unique writing utensil won't be discarded!
7. Branded Hand Sanitizer
You'll undoubtedly be shaking a lot of hands at the career fair, so why not put this great giveaway to use right away? This branded hand sanitizer bottle is easily portable thanks its small size. Career fair goers will certainly appreciate this giveaway, especially during cold and flu season! Plus, it will show that your company values good health.
8. Promotional Spiral Book With Sticky Notes
As I mentioned in #6, ambitious job hunters are constantly taking notes. Career fair giveaways like the promotional sticky notes book are great products that shows you understand the needs of your prospective employees.
9. Personalized Laminated Tote Bag
Chances are that job searchers will be receiving a substantial number of giveaways and written content at the career fair, so why not give them something to hold it all in? Tote bags are career fair giveaways worth giving because they are extremely versatile and serve a number of purposes like holding groceries, books, or gym supplies. With all of these potential uses, there's no doubt as to why custom reusable totes are trending in the marketing world.
10. Customized Cord Wrap Organizer
I hate it when my smartphone charging cord or my earphones get tangled while not in use. Keep career fair goers calm and collected with this custom cord organizer. It's easy to use and works with any type of cord!
11. Logo Sunglasses
Custom sunglasses are great for almost any type of giveaway event, no matter the season. These custom sunglasses allow for UV protected fun in the sun. Better yet, this product comes in a variety colors for you to choose from so this product will fit your brand.
12. Branded Non-Woven Hit Sports Pack
Custom drawstring backpacks are useful promotional items for varying causes.They can be used at charity events, races, outdoor events. Give away branded drawstring backpacks at your next career fair to make an impression on prospective employees. You can even stuff it with other giveaway merchandise as a gift bag.