Digital Marketing Account Manager

Position Overview

You are the primary point of contact for your clients, managing initiatives required to help those clients meet their goals and objectives. As an Account Manager, you will be partnered with a sales and marketing strategist who provides your clients with high-level strategic guidance. As part of a collaborative program, you have access to various specialized experts and services, such as content, web design, and paid media.

During planning sessions, coaching calls, and general communication, it's your job to know your clients' expectations, priorities, and preferences. In turn, you are responsible for executing your clients inbound and content marketing that includes blogging, social media, website optimization, SEO, and marketing automation while leading client communication and education. You'll be responsible for analyzing your client's marketing analytics, creating reports, and recommending future strategies and tactics.

At the end of the day, your clients see you as their trusted consultant, marketing expert, helping them reach their goals.

In this role, you will:

• Serve as the main point of contact for a portfolio of B2B companies.
• Take on project management function, creating project schedules, coordinating deliverables, and facilitating resources.
• Deploy best practices to execute required digital marketing services including blogging, social media marketing, search engine optimization, ebook/white paper/video content creation, website updates, email marketing, paid advertising management, and others to achieve the Client’s benchmarks for traffic, leads, qualified leads, and sales.
• Work across departments to unify strategy, meet schedules, performance, and budget goals.
• Become the in-house expert in each of your Clients’ business and industry.
• Identify the Client’s business objectives, challenges, and provide recommendations based on marketing analytics to address key business and marketing challenges.
• Develop performance reports to analyze and monitor the campaign tactic’s effectiveness and identify strategies to fill the gaps.
• Regularly perform Martech portal audits to identify areas of opportunity.
• Develop and retain lasting relationships with clients to ensure ongoing service by delivering remarkable service and proving ROI.
• Contribute to Delta Marketing’s blog and social media presence.

Requirements:

• A BA/BS degree.
• 2-3 years of relevant agency account management experience.
• Inbound Certifications from HubSpot Academy.
• Passion for inbound marketing/digital marketing.
• The ability to relate to people – form a relationship and earn trust.
• Ability to research and synthesize customer data into marketing strategies.
• Excellent writing skills and a strong understanding of how to write SEO-friendly content.
• Ability to meet deadlines and communicate through obstacles.
• Strong knowledge of all social media platforms.
• Working knowledge of search engine optimization.
• Working knowledge of email marketing best practices.
• Desire to learn on your own and keep up with inbound marketing and Internet marketing developments and best practices.
• Tech-savvy with platforms like Zoom, Slack, HubSpot, and a CRM, and/or can learn a new tool quickly?
• A positive attitude in all they do.

What’s in it for you?

• A competitive salary and comprehensive benefits package.
• 401k Plan with 3% Employer Safe Harbor Contribution.
• Participation in the Annual Profit Share Bonus.
• Open ears for innovations and ideas.
• Opportunity to advance in your career.
• A personal development plan created to help you (and us) grow.
• Work alongside recognized leaders who are passionate to help you learn, grow, and succeed.