When you want to attract top talent, you need a company that stands out. That was the mindset we used to develop a recruiting strategy for the legacy company VHV, one of New England’s premier mechanical and plumbing contractors.
With a goal of growth, VHV was looking to find, attract, and retain key talent in a small, saturated workforce. Their legacy approach to recruitment using radio and print advertising wasn’t giving them the ROI they needed. So they turned to the DMG team to create a digital marketing strategy for their recruitment needs.
Our team combined an inbound and outbound approach into a comprehensive campaign that utilized direct mail, printed and digital interactive career guides, and a career resource webpage. Using resourceful content and blog posts, we targeted VHV’s ideal employee and introduced them to the company culture and benefits of this employee-owned business.
We also launched a digital ad campaign that led users to landing pages optimized to drive conversions. Keeping the audience in mind, we focused on creating a mobile-friendly experience to make it more convenient for job seekers to apply.