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Category

Inbound Marketing

Client

Flex-A-Seal

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Embracing a growth-driven approach to elevate Flex-A-Seal, a leader in the mechanical seal manufacturing industry.

For nearly 40 years, Flex-A-Seal has remained committed to solving the needs of its customers. DMG has worked alongside senior leadership with a dual goal of honoring the company’s legacy while helping them grow into a recognized leader in the sealing solutions industry.

In order to come up with a proper growth strategy, we first dived into understanding who their customers were. We learned that their ideal persona typically landed on their website because they were looking for a solution to a very critical problem. If a mechanical seal was broken, that meant that a machine’s pump was down and unable to move fluid. These customers were searching for an immediate solution. 

With an understanding of their personas, we put together a strategic growth plan designed to attract these qualified leads through Flex-A-Seal’s website and convert them into sales qualified leads. We positioned the website as a solution for the buyer, producing various guides, tip sheets, and videos that helped answer the questions their customers were asking.

Our partnership has produced excellent results, and we continue to adapt our strategy as the market and industry for mechanical seals change. We are continually working to improve the buyer’s journey and conversion paths for Flex-A-Seal’s customers.