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Brand Activation


Clean Copack


Making healthy food accessible to all. This has been the goal of the nutrition bar company, BumbleBar, from the beginning. 

Now, it was time to expand that mission to a bigger audience: businesses looking to start their own line of clean food bars. To reach this audience, BumbleBar worked with our team at DMG to activate a new brand, Clean Copack.

Clean Copack was designed to attract a whole different customer base. Instead of a B2C focus (business to consumer), the new brand was focused on attracting businesses in need of copacking services. This called for a completely new approach. Our team developed a strategic growth plan, which included defining Clean Copack’s buyer persona and mapping out their journey. With this knowledge, we created a website designed to attract, engage, and delight visitors, leads, and customers. The plan included a robust content marketing strategy designed to educate, a social media strategy aimed at promotion, content distribution, email marketing, and alignment of both sales and marketing teams.

The end result? A new brand strategically set up to build and expand upon BumbleBar’s, and now Clean Copack’s mission to make healthy food accessible to all.