Making healthy food accessible to all. This has been the goal of the nutrition bar company, BumbleBar, from the beginning.
Now, it was time to expand that mission to a bigger audience: businesses looking to start their own line of clean food bars. To reach this audience, BumbleBar worked with our team at DMG to activate a new brand, Clean Copack.
Clean Copack was designed to attract a whole different customer base. Instead of a B2C focus (business to consumer), the new brand was focused on attracting businesses in need of copacking services. This called for a completely new approach. Our team developed a strategic growth plan, which included defining Clean Copack’s buyer persona and mapping out their journey. With this knowledge, we created a website designed to attract, engage, and delight visitors, leads, and customers. The plan included a robust content marketing strategy designed to educate, a social media strategy aimed at promotion, content distribution, email marketing, and alignment of both sales and marketing teams.
The end result? A new brand strategically set up to build and expand upon BumbleBar’s, and now Clean Copack’s mission to make healthy food accessible to all.