<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1316784025014551&amp;ev=PageView&amp;noscript=1">
Brand Activation

This music app company reaches hundreds of thousands with our creative brand activation services

This music app company reaches hundreds of thousands with our creative brand activation services
36,000 Promotional Products
56 Drop Shipments

For a startup app company, nothing is more important than building a loyal audience

That’s just what Owly.fm set out to do when they sponsored a stage during the 2018 Vans Warped Tour, the largest traveling music festival in the U.S.

Owly.fm is a loyalty app that gives music fans deals and discounts for concert tickets. With the Owly.fm app, users can earn rewards and credits for attending shows. Since they’re all about the music, getting in front of the Warped Tour audience was a perfect way to spread brand hype to their ideal buyer personas.

The 2018 Warped Tour sold over half a million tickets across 38 cities, so the opportunity to introduce thousands of people to the Owly.fm brand was massive. When Owly.fm approached Delta Marketing Group about creating some giveaways for the tour, they were looking for a strategic partner that could handle every aspect of the project from product strategy, sourcing and design to shipping logistics. Delta Marketing Group was more than ready to step up to the challenge.

Turning up the volume on the Owly.fm brand

In addition to sponsoring a stage at nearly 40 Warped Tour venues, Owly.fm was also hosting an experience tent where attendees could meet and interact with their brand. The main attraction was a large prize wheel. Owly.fm had the following criteria for their prize giveaways:

Trendy

The  main Warped Tour audience is teenagers, so Owly.fm knew their products needed to be cool. The goal was to provide products the attendees would love to wear and use throughout the event.

Unique

Owly.fm did not want to simply add their logo to generic products. They used this promotional campaign as an opportunity to create a cohesive collection of high quality branded items that were unique to their company and represented their culture.

Event

Specific Warped Tour shows take place outside, no matter the weather. Owly.fm wanted to tailor their giveaways to be helpful to attendees who were spending their day in the summer sun.

What DMG did

The imprints for each promotional item in this campaign were custom designed to create a cohesive brand experience and build a remarkable collection of giveaways. Using the company’s owl logo as a jumping off point, we designed creative variations that enhanced and strengthened the Owly.fm brand.

owly-fm-tattoo
owly-fm-sunglasses
View Our Work for Owly.fm

By the numbers

The Vans Warped Tour is a traveling music event throughout the U.S. and Canada. Pulling off the strategy, planning, and logistics for this campaign was no easy feat, but the DMG team took on the challenge head-on. The best part? Every single item made it successfully to its destination on time.

38 Total Tour Cities
36k Individual Items Produced
56 Total Drop Shipments
Client Success Storie Testimonial

After working with owly.fm to put together all of their swag items for the tour, I was invited to attend one of the tour stops in Boston, MA! I was able to meet everyone in person and see all of the items come to life. Each event is an all day festival so I was able to see behind the scenes and understand the popularity of the items we chose for the events. This helped with strategizing giveaway ideas for the next year and helped us foster our relationship further. I have now worked with Vans Warped Tour and other sponsors year after year sourcing the best swag items for concert attendees!"

Melinda

Melinda Lathrop, Senior Account Manager

Need help activating your brand with confidence?

Get In Touch
Schedule a meeting
case_studies_bottom_cta