When Bolduc Metal Recycling first approached DMG, they were looking for SEO services. After meeting with them to discuss their business challenges and goals, we knew we could help them in more ways than simply optimizing their old website. The original Bolduc website was unresponsive, outdated, and not performing in a way that aligned with the company’s business objectives. Bolduc worked with DMG to develop a new responsive site that would improve their online presence while meeting their customers’ needs.
Before diving into the new website, DMG worked with Bolduc to create a Strategic Marketing Plan, which allowed us to learn about their industry, define their goals, and map out a plan for reaching them. We then strategically designed the new website based on the discoveries made during the planning process to include the elements that mattered most to Bolduc’s buyer personas. One of the most prevalent goals was creating an easy and effective way for Bolduc to keep their customers up to date on the latest metal recycling prices. We not only accomplished this in a way that was SEO-friendly, but in a way that the Bolduc team could easily update themselves whenever needed.