I have nothing but the utmost respect for real estate agents. It must be a huge responsibility to be the intermediary between property owners anxious to sell and nervous buyers eager to find the ideal home. It only increases the pressure when you realize that 75% of a real estate agent's business comes from word of mouth, according to Outbound Agent.
This statistic got me thinking. If a majority of real estate business comes from word of mouth, promotional products would be a great addition to a real estate agent's marketing strategy to increase business prospects. I know this because when customers receive a promotional product from a company, they are more likely to tell others about the brand because receiving a promotional product makes a brand's name easier to remember, according to PPAI.
See where I'm going with this? Real estate agent's should utilize promotional products to gain more leads from word of mouth promotion, since word of mouth is their primary marketing tactic. In my experience, I've concluded that the products below are the most popular real estate marketing products.
1. Promotional House Calendar Magnet
I consider this item to be fundamental when it comes to real estate marketing products. The promotional house calendar magnet is an item useful for both agents and clients. Clients will remember your brand whenever they see this magnet, and seeing how it's also a calendar, they'll keep it for an entire year! Think of how much word of mouth promotion will originate from this promotional product.
2. Custom Jar Opener
I think it'd be really clever to use custom jar openers as giveaways because it's a useful household item! It's very thoughtful of real estate agents to give clients a household object while they're currently assisting them in finding a home.
3. Branded Eco Friendly Spiral Notebook
Know what clients love even more than promotional products? Eco Friendly promotional products! I think realtors should hand out the branded eco friendly spiral notebook to clients on hours tours so they can jot down notes about the property. Clients will appreciate this helpful gesture as well as a product that is made of recycled material.
4. Personalized House Clip
Here's another item that's great for giveaways! The personalized house clip can be used to hold a stack of papers or seal snack bags. Give this item away to clients and keep some in your office to display and use yourself!
5. Customized House Hot/Cold Pack
Hop on to the aqua beads hot/cold pack bandwagon with the customized house hot/cold pack! This promotional item can be given as a fun souvenir that customers will love to touch and use.
6. Logo Light Magnifier
Get through piles of legal documents with the trendy logo light magnifier. Your company's logo will be printed prominently on the magnifier for clients to absorb while in your office. Another cool feature of this handy tool is a built in light. This item is also cheap enough to give away to interested clients.
7. Promotional House Keychain
Here's a thoughtful and quality giveaway that will mean a lot to clients! Real estate agents can give clients their new house key on a promotional house keychain to create a meaningful brand experience.
8. Custom Stylus Pen
Call me crazy, but I believe promotional pens can subconsciously influence how your clients perceive your brand. For example, if you use cheap pens outfitted with your logo, property seekers will associate your brand with cheapness and low quality. That's why I recommend using state of the art products like the custom stylus pen. It's a traditional ballpoint pen with twist action and a rubberized grip for maximum writing comfort. What makes this pen unique is the included stylus, perfect for users of touch screen technology. Utilize this high quality product to create a refined brand image.