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What are the Best Free Image Websites for Marketers?

August 23, 2021 2 min read

light bulb with rays shining created by colorful shapes inside an outline of a head

From designing websites to digital ads, blog posts to social media, or creating beautiful print assets, strong imagery is an essential pillar of brand identity. Staged stock photos might feel stiff and impersonal, but not everyone has a talented photographer in their back pocket to generate high-quality visual content for their brand. That is where free photography websites come in.

With a curated selection of images from photographers around the world, these websites provide full and unlimited access to their content under Creative Commons Zero regulations. From sweeping landscapes to inspiring workspaces, these galleries of photos can be used for personal and commercial purposes alike, with no permission required.

The following five websites provide a broad selection of image styles and subjects that are sure to meet the needs of any organization.

1. Unsplash

Unsplash offers featured photos of the day, as well as suggested trending topics. Over one million high-resolution photos are available for free downloads, as well as computer wallpapers and mobile backgrounds. 

While these photos are free to use, the Unsplash License prevents users from using them to compile a competing photo gallery service.

2. Pexels

Users can explore the curated selection of photos that Pexels has to offer by browsing collections by color, holidays, trending topics, fashion, or even conceptual moodboards. Photographer leaderboards offer insights into which photographer’s work is getting the most monthly views. 

In addition to photos, Pexels also showcases downloadable stock videos, as well as gifs for dynamic digital assets.

3. Life of Pix

Creatives and marketers alike can find everything they need for stunning visuals in the themed collections on Life of Pix. From architecture to food to textures, these photos can bring any brand or idea to life. 

In addition to their bank of photos, Life of Pix’s partner website, Life of Vids, offers a similarly curated selection of high-resolution stock video footage.

4. Stocksnap.io

Stocksnap.io sorts its photos by categories, keywords, and subjects while also hosting a gallery of the site’s most downloaded photos. Suggested search terms help narrow the focus in order to suit each user’s unique needs.

Rather than working with a selected network of photographers, Stocksnap.io considers individual photo submissions from anyone wishing to host their work on the site for public use.

5. Pixabay

This website not only provides access to thousands of free, high-resolution photos but also illustrations, vectors, and videos that can be used for commercial and non-commercial purposes alike. 

These visuals are sorted by color, orientation, subject, and size, streamlining the search process to fit each organization’s unique needs and specifications.

Building a Visual Brand

By pairing concise and engaging copy with high-resolution visuals, marketers and creatives can curate a recognizable and unique brand that tells a compelling story. From individuals building their own creative identity to marketers designing a campaign for a larger organization, why not take advantage of these free, top-quality photos and videos to make a last impression?

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This post was originally published May 26, 2020