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by Cathy Houston Cathy Houston on June 10, 2015

All About Custom Reusable Grocery Bags

Get the inside scoop on one of the most popular trending promo products.


Going green is a modern trend with a great cause. People around the world are making changes in their daily routines to save the planet. A popular method of reducing plastic bag waste is through switching to using reusable tote bags while out shopping. Also, besides being eco-friendly, they are much stronger than regular plastic bags. Reusable bags can be used for more than just shopping, however. Despite its simplicity as a product, custom reusable grocery bags can do wonders as a promotional item. Let’s get you filled in on everything you need to know about custom reusable grocery bags.

Custom Reusable Grocery BagTrash Talking Recycled Shopper Tote

They are at the center of a highly effective marketing trend.

Eco-friendly promotional products are extremely popular due to the peoples’ growing sense of social responsibility. 85% of Americans say they want companies to inform them about how to effectively use green products they buy or receive, according to PRWeek.

They have multiple uses.

In addition to providing constant exposure for your brand, custom reusable grocery bags are versatile. They will fit into your customers' lifestyle one way or another. Not only are they used for carrying groceries to prevent the use of harmful plastic bags, they can be used to tote books, store pool or bath supplies, pack for traveling, or carry supplies for a corporate picnic. They also make great giveaways at trade shows or for new customers.

Not all reusable bags are made equal.

They’re made from various different materials, actually! The four main types are non-woven, non-woven laminated, cotton, and woven laminated

non-woven2Custom Tote BagsNon-Woven Fabric

Non-Woven personalized shopping bags are made from a simple, fabric material that feels a lot like felt. They are the most cost-effective reusable bags. Display your logo in four color process on the front and back. GET IT HERE.


                      Custom Laminated Tote BagsNon-Woven Laminated Material

Non-Woven Laminated material is water resistant and easy to wipe clean. Many non-woven laminated logoed bags come in fun patterns that showcase your brand’s creativity. Print your logo in four color process on all four sides of the bag including the bottom. GET IT HERE.

              Custom Canvas Tote BagsCotton Material

Cotton bags are the least popular custom reusable grocery bags due to their high price. They are better used as gifts rather than giveaway bags. They allow for logo printing in four color process on the front and back. GET IT HERE.


                    Personalized Tote BagsWoven Laminated Material

Woven Laminated reusable bags are extremely durable. Imprint your brand image in four color process on all four sides as well as the bottom.

Please note that production time varies depending on material, imprint color, and quantity. A simple one or two color non-woven bag takes approximately 12 working days, while a custom four color process non-woven can take 10-12 weeks. Now, you should be well on your way to understanding why using custom reusable grocery bags is a highly effective marketing tactic you should take part of.

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Cathy Houston

Written by Cathy Houston

As an innovative forward-thinker who looks beyond traditional promotional products, Cathy takes pride in finding unique products that meet her clients’ needs while integrating seamlessly with each aspect of their marketing strategy.

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